Tag: Email Marketing Software

Your first response to a price war

You will, of course, subscribe to the email marketing lists of your competitors. After all, they will subscribe to yours. So what should you do when you receive an offer for an identical or similar product to one you market which undercuts yours? The temptation is to react quickly and decisively, but we are a … READ MORE »

The challenge of big data

As titles go for an e-book, the Information Commissioner’s Office has not gone for one that grabs the attention and instead just stuck with descriptive. Let’s face it, if you saw a book in Waterstones entitled; Big data, artificial intelligence, machine learning and data protection you probably wouldn’t pick it for holiday reading. At 114 … READ MORE »

The EU and email marketing

No one knows what the effect of EU legislation will have on the UK post Brexit. We all have our hopes, and perhaps dreams, but there are going to be a lot of disappointed people about in two years’ time, always assuming we will have left by then. What that means is that we should … READ MORE »

EU legislation for email marketing

There will be all sorts of legislative problems with regards compliance with EU marketing regulations once Brexit occurs. Some suggest that initially there will be little change due to the complexity of the subject. In other words, we will tick along under the current laws and regulations for a while yet. The European Commission has … READ MORE »

Shaking off the traces in email marketing

Email marketing can feel restrictive. We are governed by statistics. There’s a 5% advantage in doing A, so there’s no decision to make; A it is. This is the sensible option. However, it is not the only way to go. Gut reaction, intuition or instinct, call it what you wish, means you believe something without … READ MORE »

Email marketing law and the EU

We’ve served notice and are on the way out of the European Union one way or another. This does not mean that we can now ignore EU laws and regulations as, firstly, we remain members and secondly, it is probable that much of EU regulations will be incorporated in UK legislation. Given that email marketing … READ MORE »

Segmenting email marketing lists – the edge

Every company segments their email marketing lists, at least all those you regard as competitors. The only difference is how well they do it. Most will use the obvious criteria, such as age, gender, location, which means that if you want to gain an advantage you need to do something special. You will be able … READ MORE »

Can you write email marketing copy?

Ask any professional copywriter and they will probably tell you that using a pro for your email marketing campaign is the best option. I have any number of logical reason I could bring to the argument. However, most people can create copy suitable for an email marketing campaign. All you have to do is: 1/ … READ MORE »

Ways to segment your email marketing list

The one thing we all need in email marketing is a new way of doing things, at least, different to the way our main competitors are doing it. The constraints include taking the risks while others being able to copy you or that you try something that bombs and it costs you subscribers. Therefore we … READ MORE »

Welcome emails

You no doubt wish that you could transfer the open rate for your newsletters to an email marketing campaign. Oh! The dream. However, there is one email that you send which has a much higher open rate than even your newsletter; a welcome email. Yet these are often sent with little thought and, remarkably, without … READ MORE »

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Tag: Email Marketing Software

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