Tag: Email Marketing Software

Get the measure of newsletters

A newsletter seems to go against the basic tenets of good business. You must make the content worthwhile so it will have intrinsic value and here you are, giving it away free of charge. The only justification for the investment of time, effort and money is a reasonable return. So how can you prove it … READ MORE »

Newsletters

The humble email newsletter appears to be viewed as the poor relation of direct email marketing. It often lies abandoned in a corner, or rather on the computer of someone who has much more important work to complete. Yet it has the potential, realised by many companies, to be an equal partner to its much … READ MORE »

When it doesn’t

You have had fun when creating the email. You have followed the excellent advice that came with the email marketing software, the graphics are quite stunning, the list has been generated in-house, and you have told everyone to be ready for the surge in orders. And now you have a meeting with the boss to … READ MORE »

What is the alternative?

Alt and Title Tags Moore’s Law states that the speed of processors will double every two years or so. It seems odd therefore that when designing in direct email marketing you have to consider systems which cannot, for various reasons, display images when reading emails. It can give the feeling of a retrograde step. If … READ MORE »

Imagery Part Two

Most email marketing software solutions will provide wizards for the design of emails. They will suggest arrangements of text and images which will be perfectly adequate. But you should want more. Wizards are there for guidance and should not be seen as prescriptive. You will be given options for the location of a picture but … READ MORE »

Why go pro

You might wonder what all the fuss is about. After all, what can be so difficult about sending emails. Most of us do it every day. So what is the point of opting for a company providing email marketing software? There are a number of significant differences between direct mail and email marketing. Although the … READ MORE »

The email

Producing the email is a creative exercise, a combination of graphics and text both limited to varying degrees by technical requirements. Whilst most creative writing tries to engage, in email marketing this has to be done all but instantly. You have seconds to grab their attention. Whatever your view of the content, the text style … READ MORE »

Email marketing professionalism

The most important tool in retaining email marketing subscribers is your database. Both law and sensible list management requires it to be accurate, up to date and devoid of irrelevant and confusing detail. On the matter of which details should be kept, those involved in email marketing are by no means unanimous. There are those … READ MORE »

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