Tag: Email Marketing Software

Be the manager you should be

Email marketing is difficult to nail down. No system is forever. It might not even last a week. You need to modify your procedures to cope with the constant changes. Or better still, anticipate them. What this means is that everything you know now is or will be wrong. One way to cope is to … READ MORE »

What email marketing software can do for you

The most frequently asked questions are on returns. Many want to know what they should expect their delivery rate, their open rate and their click-through rate should be. This is the wrong question. Do you remember petrol gauges in older cars? They were often graded 3/4, 1/2 and 1/4 full with a shaded area at … READ MORE »

Email marketing FAQs – Part 2

What are the best ways to get people to sign up to your email newsletter?  Work out who your target group is and then concentrate on them. You will then know what copy they would want as well as whether to opt for designer graphics or if content is king.  When the product is just … READ MORE »

Starting in email marketing

We all have to start somewhere and for most this is at the bottom. If your email list is in the hundreds then you might think that all these articles, with talk of sophisticated email marketing software, is not for you. Such a belief would mean that you would miss an opportunity.  Let us accept … READ MORE »

Email marketing and retention

Email has been described as primarily a retention medium. Most email marketing activity, not to mention budget, should be focused on retention. Research has shown that a small reduction in customer loss can result in a disproportionate increase in profitability. Retention requires precise targeting of customers. This enables timely and effective communication aimed at keeping … READ MORE »

What is the point of statistics?

Email marketing software provides lots and lots of figures, all precise, and some with many columns to the right of the decimal point. You might be wondering if they have any function over just looking tremendously clever. If you are starting in the discipline of email marketing then for you some will have little relevance. … READ MORE »

Fitting the Offer to the Market

In these straightened times it is probable that you are considering what offer might tempt those on your email lists. If the times change then should your method of email marketing follow suit? For many companies the answer would appear to be: Yes. There seems to be a preponderance of VAT-themed offers coming into inboxes … READ MORE »

Email marketing’s favourite customer

It can be a difficult decision as to what to do with your customers who only occasionally buy products but when they do they buy big. Email marketing is all about identifying opportunities but the one thing you are told time and again is to look after your emails lists. It is a balancing act, … READ MORE »

Catching up with email marketing

Google have come up with what they presumably consider to be a revolutionary concept in advertising. For those engaged in email marketing it is not what might be called earth shattering. In fact you might find it all rather quaint. Their starting premise is one we might agree with: we have become so saturated with … READ MORE »

Profiling, the answer to competition

Profiling might be the stuff of exciting police dramas on television but it has a place in email marketing as well. The current economic situation, as well as what is to come, together with the increase to 20% VAT might not seem reasons to be cheerful, there are some positives if you look carefully enough. … READ MORE »

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