Tag: email marketing

The effects of Brexit on email marketing

Whether leaving the EU will be a positive or a negative for email marketing is open to question. Whilst most commentators favour the latter, there are no certainties. What we do know is that there will be a period, up to the exit and for some time afterwards, where there will be volatility in the … READ MORE »

Abandoning sale after click through

It is the most irritating of results in email marketing. The customer clicks through to the further information page, spends some time on it, presumably assessing the technical details, and then goes through to the landing page. We think it's all over. But then they abandon the purchase. The reason can be difficult to fathom. … READ MORE »

Frustrations of email marketing click throughs

It is a peculiar, not to mention frustrating, fact of email marketing that some subscribers will click through to the landing page and then abandon the transaction. The question that comes to mind is: Why? The correct answer will show the way to increase completions. It is not as if the shopper is feeling the … READ MORE »

One on the chin for Jawbone?

Using all your assets in the most efficient way is a must in a competitive industry such as email marketing. With other companies dogging your heels a campaign that puts a little space between you and the chasers will be a big relief, if only for a short time. However, you need to balance the … READ MORE »

Ensuring compliance with home working

With the increase in demand for working from home comes headaches for the data protection officer. A recent case highlights the need for comprehensive policies to be in place for home working, and not just covering the worker themselves but their immediate supervisor. In the case mentioned, the inquiry into the matter found the company, … READ MORE »

How to use testimonials effectively

We've covered what to do with negative testimonials, but for best results you need to use the positive ones to their best effect. This doesn't mean peppering them throughout your email marketing campaign but accurately targeting them. By all means have a collection of them on one page on your website to reassure those who … READ MORE »

The most effective part of a marketing email

Positive reviews are such a bonus that it is tempting to put them everywhere there is a gap in your marketing email or website. This wastes them. They will soon become background noise, to be ignored by all. It is possible to ensure that every reader notices at least one, and if you work it … READ MORE »

How to deal with negative reviews

Reviews are used by customers to help decide whether to buy a product, especially with email marketing and other online purchases. Negative reviews can put them off and it is both useful and cost effective to have a pre-planned response to online reviews. One of the main advantages is a short decision making process meaning … READ MORE »

Manage negative reviews

Reviews are used by everyone, including those on your email marketing lists, to assess if a product is worth buying. In order to ensure customers are not put off you need to have a process to manage negative reviews. Ensure the reviews are read critically by someone aware of your policy. That means the good, … READ MORE »

Learning from websites

There is something exciting about opening one of the free email marketing templates and being able to modify it to your heart’s content. Who doesn’t enjoy the buzz from authority and creativity? After all, they are designed to be altered. But take care in your rampage. You should have a plan. One endless source of … READ MORE »

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