Tag: email marketing

Email marketing in a changing environment

One of the key features of email marketing is that it is always changing and at a pace that can leave you floundering. Despite the bleak economic outlook this is unlikely to change. Online technology is developing all the time and in many different ways. There is no doubt whether the move to faster fibre … READ MORE »

Target your emails

It is easy to forget that email marketing is, in essence, nothing more that salesmanship at a distance. Whilst you cannot react to the immediate feedback, looking for those little clues to indicate which way you should go, sophisticated email marketing software allows you to know each individual on your email list. You now have … READ MORE »

How the VAT rise will effect email marketing

There is a certain lack of consensus on how the VAT rise will effect the country generally and this increases when we come to specifics, such as email marketing. Last year’s emergency rise to 20% gives us no real clue as market conditions were so different and it was known that it was likely to … READ MORE »

DMA and children and young persons

The Direct Marketing Association (DMA) proudly boasts that it is Europe’s largest trade association in the marketing and communications sector. Whilst it has no statutory authority it enforces the DMA Code on its members. For email marketing its arguments are persuasive and the ability to say you comply with their Code is a distinct advantage. … READ MORE »

Greenwashing and Email Marketing

I would like to invent a word. Who would not? If it has nine letters you might even get a mention in Dictionary Corner, a real bonus for anyone in email marketing. How cool would that be? The bad news is that greenwash, derived from either or both whitewash and hogwash, has been taken. The … READ MORE »

What not to do

Given that obtaining subscribers to email lists is probably the highest single expense in email marketing, it can be seen as excellent advice that once you have them you should do everything you can to keep them. Well, everything within reason. However, anyone who has bought a number of items via email marketing can tell … READ MORE »

Newsletter integration

A digital newsletter can be an effective marketing tool on its own. A list of its advantages reads like the ultimate weapon: it has a higher open rate than email marketing, it can enhance your image, contribute to customer support, increase sales, promote your logo, generate loyalty and is a medium for customer communication. And … READ MORE »

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