Tag: email marketing

Using email marketing to acquire email addresses

In any campaign to acquire email addresses for direct email marketing, all resources should be integrated. There are a number of ways in which emails themselves can be part of the campaign. Working with another company A recipient who has opted in to receive emails from one company may well have been asked if they … READ MORE »

Campaign planning for email list acquisition

Directing a potential customer to your website in the vague hope that they might stumble on the page where the sign up procedure appears is obviously not enough. The dangers are that the person might become lost, disinterested or distracted. Remember that your website has been designed to grab the attention of visitors and it … READ MORE »

Know who you have

You do not want just anyone on your email lists. Email marketing should be targeted to get the best from them and the only way to do this is to know specifics of your subscribers. A long list of personal questions at the sign up stage is a way of putting most off so you … READ MORE »

Offline collection of addresses for email marketing

Any offline communication with the customer, such as the paperwork attendant on delivery of an item, order form, invoice or correspondence, should be seen as an opportunity to point the respondent in the way of your website. One method of encouraging customers who might otherwise be reluctant to visit your website might be pointing out … READ MORE »

Online collection of addresses for email marketing

The most obvious method is via the company website. Indeed for B2B, opting in for email marketing should be one of the main aims of the site and only slightly less for a customers based one. Even a simple sales-base site should be seen as a permanent source of addresses for email marketing. Incentives should … READ MORE »

Capture Email Addresses

A worthwhile house email list is the one prerequisite of any email campaign. But worthwhile does not mean big but specific. In compiling your email addresses you should target those you want and go after them, rather than passively waiting for them to contact you. This requires careful planning and dedicated execution. Your plan should … READ MORE »

Data controller and the email marketer

Data Controllers are defined by their responsibility, not by their job title. If a person makes certain decisions with regards to data then they are de facto Data Controllers regardless of job title. It should be understood that the Data Controller is the person responsible for how the personal data is processed. If this authority … READ MORE »

Safe Harbour: transferring data to the USA

Those in the EEA (European Union, plus Iceland, Liechtenstein and Norway) who wish to transfer personal data to the USA need to take extreme care. Many advisors suggest that, given the risks of contravening the EU legislation, it is opportune not to do so. What is clear is that you should not contemplate doing so … READ MORE »

The 5 Cond. for Fair Process of Information

For the information to be fairly processed one of the following conditions must apply: there has been explicit consent from the individual to the processing (this is the hard opt-in procedure) it is required by law to process the information for employment purposes or some other legal requirement processing is required to protect the vital … READ MORE »

The Eight Principles of Good Practice in email marketing

If you process personal information the eight principles of good practice for email marketing requires the data to be: Fairly and lawfully processed processed for limited purposes adequate, relevant and not excessive accurate and up to date not kept longer than necessary processed in accordance with the individual’s rights secure not transferred to a country outside … READ MORE »

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