Tag: Information Commissioners Office

Email Compliance: DUAA 2025

Email marketing doesn't exist in a vacuum. It operates within a strict and ever-evolving legal framework. The latest edition to the email compliance framework is The Data Use and Access Act 2025 (DUAA), which received Royal Assent on 19 June 2025. While the DUAA does not replace the UK GDPR, the Data Protection Act 2018 (DPA) and … READ MORE »

The ICO’s Guide for Email Marketers

As financial pressures weigh heavily on SMEs, especially those relying on email marketing, some important reminders may have slipped under the radar. One of them? Data Protection Day – marked every year on 28 January. The ICO (Information Commissioner’s Office) certainly didn’t miss it. This year, the ICO used the opportunity to urge the UK’s 5.5 … READ MORE »

Even Big Names Can Botch GDPR – Spectacularly

You'd think a department holding data on 28 million children would treat it like gold dust. Instead, the Department of Education (DfE) handed access to a company that then used it for online gambling. Yes, really. According to the ICO, between 2018 and 2020, one company with no legitimate reason to access the Learning Records Service (LRS) database … READ MORE »

Restrictions On Use Of Data On Subscribers

It is all too easy to assume that the big firms in email marketing and data collecting would have, if not legions, then at least sufficient sources of legal advice. You might think it would be perfectly fine to copy their methods without going to the bother of checking the law yourself. I am reliably … READ MORE »

How Can You Show Your Reviews Are Genuine?

We’ve recently carried a blog on fake reviews, https://wizemail.co.uk/how-to-use-fake-reviews-to-your-benefit, with advice on how to use them to your benefit. That was then. ‘Things’ have, it seems, escalated and perhaps a more aggressive approach is required.   A recent Which? report entitled, Undercover with the review fakers, with the subheading of Hannah Walsh finds out how … READ MORE »

The ICO’s Views On FIO Requests

As you can imagine, I have to do a considerable amount of research with regards to the intricacies of email marketing in order to validate what I post on here. I’ve recently spent time on the Information Commissioners Office website, https://ico.org.uk/ . During periods of change, it’s almost a second home for me as it … READ MORE »

The Threat From Ransomware Is Increasing

There’s an old aphorism which is as true today as when it was first couched; a fence is only a barrier to those who don’t really want to get in. It’s not the most reassuring adage in the world. In fact, for those of us in email marketing, it encapsulates the threat that we live … READ MORE »

The Biggest Danger To Every Company

I attended – those were the days – a two-day seminar which was headlined as ways to avoid the habitual problems of SMEs. The various mistakes made by other companies were covered. It had particular relevance to email marketing as it focused on data security. Let me put you out of your misery with regards … READ MORE »

The Next Big Threat To Email Marketing

If you want to scare yourself, run an online search with the criterion, ‘data breach claims’. You will find a long list of companies offering ‘no-win no fee’ with the question, ‘Was your personal data leaked?’ If you remember the PPI frenzy, it might concern you. There are specifics in the search results, such as … READ MORE »

Ask Returning Staff For Feedback On Security

Thank goodness that’s over. We can now return to our normal working practices. With the end of the requirement to allow working from home, we can get our staff back under one roof and ensure that the data on subscribers to our email marketing lists are dealt with securely, without the fear of who might … READ MORE »

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