Tag: Legal

The EU and email marketing

No one knows what the effect of EU legislation will have on the UK post Brexit. We all have our hopes, and perhaps dreams, but there are going to be a lot of disappointed people about in two years’ time, always assuming we will have left by then. What that means is that we should … READ MORE »

EU legislation for email marketing

There will be all sorts of legislative problems with regards compliance with EU marketing regulations once Brexit occurs. Some suggest that initially there will be little change due to the complexity of the subject. In other words, we will tick along under the current laws and regulations for a while yet. The European Commission has … READ MORE »

Pushing the boundaries with price comparisons

There are few more productive ways to emphasise your competitive pricing policy than using price comparisons. This is especially persuasive in an email marketing campaign as the subscriber will be online and could easily click on the link you so thoughtfully provided to see just how true your message is. Advertisers will push boundaries. This … READ MORE »

Email marketing law and the EU

We’ve served notice and are on the way out of the European Union one way or another. This does not mean that we can now ignore EU laws and regulations as, firstly, we remain members and secondly, it is probable that much of EU regulations will be incorporated in UK legislation. Given that email marketing … READ MORE »

The effect of Article 50 on email marketing

Grand though it sounds, all that triggering Article 50 means is that the PM will send written notification to the President of the European Council. This starts a process that must be concluded within two years. At least, that’s the theory. Practice, however, might be different. Article 50 is surprisingly brief, See http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A12012M050 There are … READ MORE »

How will Article 50 affect email marketing?

It is probable that Article 50 will be triggered this month. All Ms May has to do is to send written notification to the President of the European Council. Whilst it might be legally possible to revoke it, in practice it is unlikely. What we in email marketing need to know is how it will … READ MORE »

CTSI Guide and email marketing

The Chartered Trading Standards Institute Guide to Pricing Practices (The Guide) will be an essential for email marketing. It replaces the Pricing Practices Guide (PPG), with which you will no doubt be familiar, and similarly, it is not legally binding and merely a series of recommendations for best practices. However . . . It is … READ MORE »

The new guide to pricing practices

We have had a long period where the 2010 Pricing Practices Guide (PPG), not to mention its predecessors, has been the easily understood and readily available check for email marketing pricing. It was prescriptive and as long as its provisions, such as the ’28-day rule’ were followed we could be confident we complied with the … READ MORE »

Opportunities with consumer rights

The Consumer Rights Act (the Act) has been on the statute books for over a year and it is remarkable that so many companies have failed to comply with its provisions. Casual surfing will reveal any number of offences and email marketing seems to be worse in certain specifics. Should you bother to check if … READ MORE »

Email marketing changes in 2016

2016 has been a momentous year for the UK. What is more, it is likely that it will be talked of, have books written about it, and be the subject of many a thesis over the next few years. We used to segment history by way of the surnames of our monarchs. Can there be any … READ MORE »

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