Email Analysis

The golden touch for email marketing

Statistics are the lifeblood of email marketing and we all know they prove beyond dispute. In some circumstances, the evidence is so overwhelming there is no need for percentages. With customer reviews, you just know that they are the best thing for increasing your profits. Not convinced, then consider The Martian Kindle book. It was … READ MORE »

Why they forward a marketing email

The main limitation associated with email marketing is that we can only send to people who have already subscribed to our email marketing lists. We probably all believe that there must be hundreds of others out there who would be interested in our products if only we could contact them. There is a method of … READ MORE »

Segmenting email marketing lists

There are two reasons for segmenting your email marketing lists: for testing, and precise marketing. The difference between the two is significant: in the first case those in each list should be as similar as possible, and for the second there must be a difference. So it is important not to mix up the two. … READ MORE »

Segmenting an email marketing list

What three questions about email marketing would you like answered? Perhaps 'What is the best Subject Line?' Or maybe, 'How can we improve Open Rates?' Then again another popular one is 'What can I do to generate more click through?' There is one answer which applies to all: segment you email marketing list. Or rather, … READ MORE »

Postal surveys

With the benefits of email marketing software allied to all but instant returns, you might think that postal surveys have had their day. All one has to do is consider the disadvantages. 1/ They are, most assuredly slow. It will be at least weeks, maybe even months, before sufficient returns arrive. The results could not … READ MORE »

Subject lines that guarantee things

There is no guarantee of anything in email marketing except, perhaps, that being dishonest in a Subject Line will lose subscribers. Is there anything you can do to increase your open rates? One way of looking at a Subject Line is as a newspaper headline. They have, in essence, the same function: to get people … READ MORE »

Review of cookie setting

Email marketing has depended on setting cookies, the text-file tags set on the computers of browsers of websites. They have many functions, the most important from our point of view being to obtain statistics for our email marketing software. To lose the ability to set them would seriously restrict our advantages over other forms of … READ MORE »

10 ways to segment your email marketing list

Simple segmentation tips that will help you figure out your subscribers: 10/ By demographics Most subscribers can be usefully divided by age, gender, location, position in company, etc. These are more or less static criteria and define a customer with a very broad brush. If you are just starting out in email marketing then such … READ MORE »

Your first email marketing survey

If you are lacking data in your email marketing software, prediction is less dependable and experimentation can be unfocussed. Obtaining information from campaigns can take time, and a tempting shortcut is a survey. Things to bear in mind when planning your first. 1/ Keep questions short. No one likes having to read one twice. 2/ … READ MORE »

Doubles all round for email marketing?

There is no doubt that double opt-in, i.e. where a subscriber, however they subscribed, is sent an email asking for confirmation that they wish to receive your offers, gives better results that the single opt-in. All research confirms this, the only dispute being by how much. However, most samples are taken from a range of … READ MORE »

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