Email Analysis

Campaign manager

It can be all too easy to get carried away with email marketing. It is so cheap to run that the temptation is to think that even if most of the effort gets no return then the outlay will be covered and a healthy ROI achieved. But the real cost of a poorly run email … READ MORE »

EMAIL MARKETING: Who do you think they are?

Happiness, at least as far as customer retention goes, is a database straining your RAM. The more you know, the more targeted your response. Whilst being aware that many cats like being petted, how much better to know which way they prefer being stroked. A well populated direct marketing email list will add value to … READ MORE »

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