Email Analysis

Email Analysis That Helps You Improve Every Campaign

Effective email analysis shows you what happens after you press send. Learn how to interpret campaign reports, compare results and use split testing to understand what your audience responds to. WizEmail’s practical advice helps you look beyond open rates, identify useful patterns and make better decisions about your next email campaign.

Atmospheric conditions

I went with the opposition recently and visited a shopping mall. Three in fact. The number of shops that had closed was testament not to the recession but email marketing. Even in the shops that were open there were short queues at the till. Crowds were thin. Yet most shops remained open and business seemed … READ MORE »

The smart option – part 2

Have you read The Smart Option – Part 1? The fact that the information you get from email marketing software with text-only emails is restricted should not put you off using them. Whilst the lack of images means lack of data, it is a difficulty that is easy enough to overcome. The benefits of text … READ MORE »

The smart option – part 1

Even those of us who have regarded them as a fashion statement rather than an efficient tool must have been tempted to upgrade to a smartphone. When I bought my Blackberry I became a member of a group which will be in the majority by the end of this year. Further, this group also has … READ MORE »

Bulking agent – how effective is a bulk email service?

There is a lot of evidence supporting the contention that the effectiveness of an email marketing campaign is improved if it is run in conjunction with other marketing methods, such as website, periodical adverts and even direct mail. Email lends itself to a whole range of marketing applications, all of which can be brought together … READ MORE »

The prime suspect is email marketing

Television detectives have a fascination for most of us. From the fantasy of Sherlock Holmes to the police procedural of the Prime Suspect series they excite us with their clever deductions from limited information. There seems little connection to the hum-drum world of email marketing software. DNA revolutionised police systems, the ability to be definitive … READ MORE »

Clear gifs in email marketing – the ICO view

If you are unaccustomed to posh dinners, with serviettes, avocados and stuff, you might not know which knife to use with which course. In such circumstances it is a good idea to follow an example of someone hungrier than you. Many hosts, considerate of the feelings of their guests, might perform the role themselves. So … READ MORE »

Cookie Legislation

Email marketing software depends to a certain extent on cookies, devices such as clear gifs which are included in marketing emails or dropped on web users' laptops, tablets, mobiles etc to access or store information on those devices. The information returned is a major factor in ensuring that marketing emails are tailored for individual subscribers. … READ MORE »

Recipient’s responses to an email

Email marketing software will allow you to fashion a marketing email that will stand the best chance of being read. Just trusting to luck is not good enough. The days of finding a few internal memos and a letter or two in your in tray are long gone. Most people have systems for dealing with … READ MORE »

Email marketing & the Titanic

It is a truism in email marketing that you should experiment, changing an aspect and then studying the returns from the email marketing software to see whether it gives a greater return on investment. It is another truism that you should not risk losing subscribers to your email lists. You should bear these two restrictions … READ MORE »

What is an open rate?

The various returns from email marketing software are probably the main source of questions such as: What should I expect? What is good? and Is this bad? The most honest answer in all cases is: You tell me. Link Take the open rate, a matter which concerns most people, and quite correctly. It is no … READ MORE »

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