Email and the Law

Should you anonymise email data?

We recently covered what personal data is, albeit in the form of a brief overview, and there is a lot more to it than can be covered in 500 or so words. Come to that, 1000 words. It’s involved. It’s complex. It can get you into severe trouble with the ICO. It can cost you … READ MORE »

Even Big Names Can Botch GDPR – Spectacularly

You'd think a department holding data on 28 million children would treat it like gold dust. Instead, the Department of Education (DfE) handed access to a company that then used it for online gambling. Yes, really. According to the ICO, between 2018 and 2020, one company with no legitimate reason to access the Learning Records Service (LRS) database … READ MORE »

Restrictions On Use Of Data On Subscribers

It is all too easy to assume that the big firms in email marketing and data collecting would have, if not legions, then at least sufficient sources of legal advice. You might think it would be perfectly fine to copy their methods without going to the bother of checking the law yourself. I am reliably … READ MORE »

Spam Emails Can Be Convincing

I subscribe to a lot of email marketing lists, which means I receive a higher than average amount of spam. I am rather cautious and if I doubt the authenticity, I open the emails on an old laptop running Linux, which I regularly reinstall. You never know. Most of the spam and phishing emails are … READ MORE »

Key Takeaways From The ASA Annual Report

The recently published ASA Annual Report 2021 makes interesting reading for anyone engaged in marketing, and particularly so for email marketing as it shows the ASA’s intent with regard to legislation, and its enforcement. It gives a number of pages to its staff, although many, if not most, readers will ignore them, and page through … READ MORE »

When To Be Circumspect In Email Marketing

Although in many situations, the two coincide, there’s a significant difference between risqué and risky. Simply put, being risqué is often too much of a risk in email marketing, as Tesco discovered recently. Mind you, a bit of thought might have made them think again. They used the words ‘shiitake’, ‘pistachio’, and ‘fettucine’ in newspaper … READ MORE »

The ICO’s Views On FIO Requests

As you can imagine, I have to do a considerable amount of research with regards to the intricacies of email marketing in order to validate what I post on here. I’ve recently spent time on the Information Commissioners Office website, https://ico.org.uk/ . During periods of change, it’s almost a second home for me as it … READ MORE »

Manage The Threat To Email Marketing Lists

We recently covered the ICO advice regarding ransomware. We mentioned the severe penalties for a breach of data and also how those on your email marketing lists might react. Many suggest the latter puts the former in the shade. In order to help you protect your data as far as possible, the NCSC has issued … READ MORE »

The Threat From Ransomware Is Increasing

There’s an old aphorism which is as true today as when it was first couched; a fence is only a barrier to those who don’t really want to get in. It’s not the most reassuring adage in the world. In fact, for those of us in email marketing, it encapsulates the threat that we live … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS