Email Campaign Management

The insidious nature of spam

With tight margins and lots of competition it is tempting to consider avenues in email marketing that might provide a quicker return on investment. The elephant in the room is to ignore the need to attract subscribers and enter the murky world of spam. After all others do it so it obviously must be worthwhile. … READ MORE »

Offers are no immunity in email marketing

What could be easier? All you have to do is provide a product of decent enough quality and provide it at the lowest price and you are away. It is a wonder that everyone is not giving it a go. It is not, of course, that simple. The main point is that everyone else is … READ MORE »

Be the manager you should be

Email marketing is difficult to nail down. No system is forever. It might not even last a week. You need to modify your procedures to cope with the constant changes. Or better still, anticipate them. What this means is that everything you know now is or will be wrong. One way to cope is to … READ MORE »

What email marketing software can do for you

The most frequently asked questions are on returns. Many want to know what they should expect their delivery rate, their open rate and their click-through rate should be. This is the wrong question. Do you remember petrol gauges in older cars? They were often graded 3/4, 1/2 and 1/4 full with a shaded area at … READ MORE »

Email marketing FAQs – Part 2

What are the best ways to get people to sign up to your email newsletter?  Work out who your target group is and then concentrate on them. You will then know what copy they would want as well as whether to opt for designer graphics or if content is king.  When the product is just … READ MORE »

Email Marketing FAQs – Part 1

It is often difficult to answer questions about email marketing as people ask the wrong ones. The problem is that they are too specific: how many, how much, that sort of thing. Email marketing is all about what is best for you. But let’s start with one that is easy enough to answer:  Why is … READ MORE »

Starting in email marketing

We all have to start somewhere and for most this is at the bottom. If your email list is in the hundreds then you might think that all these articles, with talk of sophisticated email marketing software, is not for you. Such a belief would mean that you would miss an opportunity.  Let us accept … READ MORE »

Misleading those on your email list is a mistake

A recent complaint to the Advertising Standards Authority has raised a couple of points that have a direct impact on email marketing. The overriding principle is that adverts should not mislead. This is good advice of course: lie to those on your email lists and next time there will be fewer to lie to. The … READ MORE »

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