Email Campaign Management

Releasing the full potential of your email lists

On any email list there will be those who respond regularly, those who are not quite as frequent and also a number who buy something on occasion. It is an unfortunate fact of email marketing that there will also be a number who fail to respond in any way. This last group, let us call … READ MORE »

Fitting the Offer to the Market

In these straightened times it is probable that you are considering what offer might tempt those on your email lists. If the times change then should your method of email marketing follow suit? For many companies the answer would appear to be: Yes. There seems to be a preponderance of VAT-themed offers coming into inboxes … READ MORE »

How to respond to the GDP figures

There can be no doubt that the latest figures, not yet confirmed, of the GDP for the final quarter of 2010 do not make reassuring reading. Whether the drop of around 0.5% is right or not, the suggestion that the best we can hope for is no change comes as a bit of a shock. … READ MORE »

The basics of building an email list

The one essential in email marketing is an email list. Every part of your marketing strategy should in some way, either directly or indirectly, be designed to obtain more subscribers. Use every trick in the box to get every tick the box possible. There are some established basic principles of collecting that have stood the … READ MORE »

Email marketing options with the VAT increase

The VAT increase to 20% will cost you. That is the one certainty of 2011. However it will cost those engaged in email marketing less than high street shops, at least according to sales reports and predictions. Do not despair. With the right techniques you can increase your email lists and sales figures. It is … READ MORE »

Email marketing’s favourite customer

It can be a difficult decision as to what to do with your customers who only occasionally buy products but when they do they buy big. Email marketing is all about identifying opportunities but the one thing you are told time and again is to look after your emails lists. It is a balancing act, … READ MORE »

Email marketing in the New Year

You are, no doubt, concerned what effects the government cutbacks and rise to 20% VAT will have on email marketing post Christmas. There will be the January sales of course, and according to all predictions the promise is that it should be a bonanza, but what about that first Tuesday in February? You are aware … READ MORE »

Catching up with email marketing

Google have come up with what they presumably consider to be a revolutionary concept in advertising. For those engaged in email marketing it is not what might be called earth shattering. In fact you might find it all rather quaint. Their starting premise is one we might agree with: we have become so saturated with … READ MORE »

Multiple email lists

Despite what you might have been told, the one way to ensure mediocrity in email marketing is to have an email list. Instead, what you must go for is a number of email lists. Treating all subscribers the same is a basic error, one that will cost you. There is no argument against the unsubscribe … READ MORE »

Profiling, the answer to competition

Profiling might be the stuff of exciting police dramas on television but it has a place in email marketing as well. The current economic situation, as well as what is to come, together with the increase to 20% VAT might not seem reasons to be cheerful, there are some positives if you look carefully enough. … READ MORE »

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