Email Campaign Management

Get the measure of newsletters

A newsletter seems to go against the basic tenets of good business. You must make the content worthwhile so it will have intrinsic value and here you are, giving it away free of charge. The only justification for the investment of time, effort and money is a reasonable return. So how can you prove it … READ MORE »

Newsletters

The humble email newsletter appears to be viewed as the poor relation of direct email marketing. It often lies abandoned in a corner, or rather on the computer of someone who has much more important work to complete. Yet it has the potential, realised by many companies, to be an equal partner to its much … READ MORE »

When it doesn’t

You have had fun when creating the email. You have followed the excellent advice that came with the email marketing software, the graphics are quite stunning, the list has been generated in-house, and you have told everyone to be ready for the surge in orders. And now you have a meeting with the boss to … READ MORE »

Imagery Part Two

Most email marketing software solutions will provide wizards for the design of emails. They will suggest arrangements of text and images which will be perfectly adequate. But you should want more. Wizards are there for guidance and should not be seen as prescriptive. You will be given options for the location of a picture but … READ MORE »

Imagery

It has become fashionable to blame spammers for all difficulties experienced by those engaged in legitimate email marketing and for very good reason. Here comes another. Images are a very effective method of gaining the attention and exciting the anticipation of those reading direct marketing emails. However, spammers have used the evidence of images downloaded … READ MORE »

Why go pro

You might wonder what all the fuss is about. After all, what can be so difficult about sending emails. Most of us do it every day. So what is the point of opting for a company providing email marketing software? There are a number of significant differences between direct mail and email marketing. Although the … READ MORE »

Where’s it From?

There is nothing obscure about the way people deal with bulk emails. All you have to work out is what you do yourself. The average time spent on dealing with emails is a bit less than 90 minutes. Whatever your figure, the one thing which we can be sure of, is that they are dealt … READ MORE »

The email

Producing the email is a creative exercise, a combination of graphics and text both limited to varying degrees by technical requirements. Whilst most creative writing tries to engage, in email marketing this has to be done all but instantly. You have seconds to grab their attention. Whatever your view of the content, the text style … READ MORE »

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