Email Campaign Management

More on getting email addressed added to your list

The rented email list has been left to last as it can generate strong reactions, both from the user and the recipient. The message is sent to persons on an email list from an email list provider. The worry of many is that although they will have been told that those on the list have … READ MORE »

Viral marketing via email

Whilst this form of marketing is in dire need of a new title, its strength is that it harnesses the power of the internet. For examples of the genre, http://viral.3dge.net is an unending source. Virals require care though. They can have a life of their own and should not be used as the mainstay of … READ MORE »

Using email marketing to acquire email addresses

In any campaign to acquire email addresses for direct email marketing, all resources should be integrated. There are a number of ways in which emails themselves can be part of the campaign. Working with another company A recipient who has opted in to receive emails from one company may well have been asked if they … READ MORE »

Know who you have

You do not want just anyone on your email lists. Email marketing should be targeted to get the best from them and the only way to do this is to know specifics of your subscribers. A long list of personal questions at the sign up stage is a way of putting most off so you … READ MORE »

Offline collection of addresses for email marketing

Any offline communication with the customer, such as the paperwork attendant on delivery of an item, order form, invoice or correspondence, should be seen as an opportunity to point the respondent in the way of your website. One method of encouraging customers who might otherwise be reluctant to visit your website might be pointing out … READ MORE »

Online collection of addresses for email marketing

The most obvious method is via the company website. Indeed for B2B, opting in for email marketing should be one of the main aims of the site and only slightly less for a customers based one. Even a simple sales-base site should be seen as a permanent source of addresses for email marketing. Incentives should … READ MORE »

Capture Email Addresses

A worthwhile house email list is the one prerequisite of any email campaign. But worthwhile does not mean big but specific. In compiling your email addresses you should target those you want and go after them, rather than passively waiting for them to contact you. This requires careful planning and dedicated execution. Your plan should … READ MORE »

Data controller and the email marketer

Data Controllers are defined by their responsibility, not by their job title. If a person makes certain decisions with regards to data then they are de facto Data Controllers regardless of job title. It should be understood that the Data Controller is the person responsible for how the personal data is processed. If this authority … READ MORE »

Client compliants

The biggest risk to retaining customers on your database is when you send them email marketing. Up until then it is safe to assume that they are quite content with their relationship with you. But as soon as the email drops into an inbox the threats to your database mount. There is ample evidence that … READ MORE »

New email subscriber? What next?

After all the excitement of entering a new email address in your database you should take a deep breath. You need to calm down as your work has only just begun. You now have to realise the potential of that new customer. My experience is that when signing up for newsletters and email marketing the … READ MORE »

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