Email Marketing

Email Marketing Blog by Wizemail

Stopping opting out

We recently covered how to discover the external reason, i.e. not caused by the email itself, for a peak in unsubscribe rates in one of your email marketing lists. Identification of cause is only the first step. You must now come up with a plan of action to redress the problem. First the good news; … READ MORE »

How to reduce unsubscribes

Now is an opportune moment to look at those who unsubscribe from your lists. After all, I believe the EU might well have known of the risk of Brexit but seemed to do little about it. You should not make the same mistake. There are two specific times to try and reduce your unsubscribe rate: … READ MORE »

The decision on Article 50 & Email Marketing

Brexit keeps on giving. The decision of the Appeal Court regarding triggering Article 50 and starting the process of leaving the EU should not have come as a surprise. Most commentators suggested it was a given. If Prime Minister May does appeal, and this appears probable, the decision of the Supreme Court is less predictable … READ MORE »

What MPs say

I know a TV current affairs programme producer who speaks frequently to MPs and others who have authority and power over us. It is remarkably difficult to get him talking on specifics, such as how email marketing is likely to be affected by any pending decisions. We chatted this weekend and he was, for him, … READ MORE »

Received wisdom and testing in email marketing

You will have been told by everyone, including me, that when testing you should only change one feature at a time. Do you wonder if your call to action button is somehow not optimum for a specific type of person in your email marketing list? Then wonder no more. A simple A/B test and you … READ MORE »

Testing aspects of email marketing

Software to allow you to test individual aspects of the whole process is what gives us the edge over other forms of marketing. We know; others guess. Nothing is certain. There are accepted best practices that most agree on, but they are suggestions. You know best, but bear the following in mind when testing. 1/ … READ MORE »

A/B Testing or Split Testing

A/B testing, or split testing, is a favoured tool of email marketing. It gives a rapid, dependable and accurate response to single variations in content. It is effective regardless of the size of the email marketing list. In addition, it is so simple that there is no excuse for not running a test on most … READ MORE »

How many questions in a form

It seems I have been wrong. I’ve said that in all probability, the fewer the number of questions in a form the higher the completion rate. You will, of course, want as much detail as possible and it is the eternal balance between completion rates and information. The obvious answer has been to limit the … READ MORE »

Testing for email marketing excellence

Everyone knows how to test in email marketing. Every now and again you pick something to that might respond to a slight change, you split your email marketing list and if the returns show one gives better results than the other, you use that forever more. Whilst this might seem a bit patronising, it is … READ MORE »

Take notice of the ASA’s notices

It was fun. The sign gave everyone who saw it a bit of a laugh and provided a talking point. On top of that, it demonstrated the type of premises, in this case an arty café run by youngsters for, it was suggested, the young at heart. It intrigued me and in the two minutes … READ MORE »

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