Email Marketing

Email Marketing Blog by Wizemail

Pricing in email marketing

I subscribe to the email marketing list of one company not because I want to buy products from them but that they show a willingness to try new ideas. I have included a number of them on these pages and here comes another. They mess about with their pricing. None of their strategies are unique … READ MORE »

The 12 vital steps for email marketing

The Information Commissioner’s Office (ICO) has issued a 12-point checklist in order to ensure compliance with the General Data Protection Regulation (GDPR). Whilst the earliest the GDPR will become law is 2018, the ICO points out that you need to consider what changes you will need to make now. The steps are: 1/ Awareness, 2/ … READ MORE »

Email marketing’s compliance with the GDPR

Two months ago we mentioned that you should start preparing for the effects of the General Data Protection Regulation (GDPR) soon. The Information Commissioner’s Office (ICO) has gone one step further and suggested you should begin now. For all of us in email marketing and data retention their 12-step advice document is a must read. … READ MORE »

Relationship building in email marketing

There are many advantages to forming a relationship with those on your email marketing list but it can be difficult to break through the barrier of seller/buyer. Yet you know what to do to become closer to your customers as you do it in your work and social life every day. You try to be … READ MORE »

Making friends with your email marketing list

Building positive relationships with your customers is as important as making friends socially, and the skills are more or less the same go to this site. In the same way that friends will look forward to your correspondence, your customers will readily open your marketing emails. Here are some pointers: 1/ Smile My gran was … READ MORE »

Don’t slip up with auto replies

Finding someone else’s discomfort funny is an automatic response in most people, so not only do we find it funny, but there is the added benefit of not having to feel guilty. After all it was an automatic response, similar to a reflex. When it happens in one’s own speciality it makes the enjoyment a … READ MORE »

Autoresponse dangers in email marketing

There is an insurance company in Germany that has embraced email marketing completely, to the extent of having auto replies to emails. This is behaviour that is encouraged by all commentators. However, there is the occasional banana skin to be wary of, one that they were unaware of. One of their customers cancelled insurance via … READ MORE »

The impossible dream for email marketing?

Many suggested that a replacement for the defunct Safe Harbour would require major changes in the ethos of the USA security services and so was unlikely to come to fruition. The short deadline given to the committee tasked with producing its replacement merely exacerbated the problems. But to defy the nay-sayers, we have the proposed … READ MORE »

Privacy Shield and email marketing

On 29 February the European Commission published its delayed update on the Privacy Shield which will, it suggests, restore trust in transatlantic data flow. It does this via an umbrella agreement ensuring high data protection standards. It guarantees, it says, that there will be no mass surveillance by the USA because of robust obligations placed … READ MORE »

Ray, the grandfather of email

Ray Tomlinson, a man everyone involved in email marketing owes a debt to, died on 5 March aged 74. He was part of the revolution that was email, taking it from a purely internal system to its present, superlative-testing tool that the world depends on. Ray’s contribution was small but tremendously significant. He wrote the … READ MORE »

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