Email Marketing

Email Marketing Blog by Wizemail

What it means to be fair

Whilst not specific to email marketing, the Competition and Markets Authority (CMA) has recently published advice on unfair terms under the Consumer Rights Act (the Act) 2015, which became law on 1 October. The intent of this article is to encourage you, or the specific person/department that deals with contracts, to read the guidance and, … READ MORE »

Guidance for fair contracts

The Consumer Rights Act 2015 (the Act) came into force on 1 October. Whilst many commentators forecast the need to rewrite all contracts, in essence its impact should be all but transparent for fair traders. It is not specific to email marketing, but it is vital we understand its implications. The Competition and Markets Authority … READ MORE »

No Safe Harbour and email marketing

Let's make one thing clear from the start: the dust hasn't settled over the ECJ's decision on Safe Harbour. At the moment there are accepted facts, some things which we can define as probable and others that we have no idea about at all. To make matters a little more complicated, there is a certain … READ MORE »

Life after Safe Harbour

There has been a fair bit on the internet about the ECJ's rejection of Safe Harbour (SA), the agreement between the USA and the EU which sets a catch-all agreement for the transfer of data between the USA and the EAA. There has been little new information of help for email marketing. Some things have … READ MORE »

Problems with Principle 8 and email marketing

The European Court of Justice has decided that the Safe Harbour Scheme (SHS) does not provide adequate protection for data transferred to the USA and therefore it falls outside Principle 8 of the Data Protection Act. In essence the court has recognised that agreements cannot be binding on national governments. The court ruling stated: "legislation … READ MORE »

The end of Safe Harbour for email marketing

Tuesday's finding of the European Court with regards the Safe Harbor Scheme (SHS) no longer being recognised as providing adequate protection for data transferred to the USA gives rise to fundamental concerns for email marketing. On these pages we warned of the risks of sending data to the USA well before the access that NSA … READ MORE »

HTML vs plain text

None of us appreciate having our old certainties challenged, let alone proved incorrect. At the very least it will mean extra work. But please don't hold that against me. We all know that HTML marketing emails give much better open rates, click throughs and completions than plain text. What's to like about dull, unsophisticated email? … READ MORE »

Plain text refuses to die

Most of us in email marketing will agree that HTML based emails give better results than those of plain text. After all, hasn't research shown this time and again? Ask your subscribers which they prefer and the overwhelming response will be that they want HTML. Further, HTML allows you to fine-hone your design, putting subtle … READ MORE »

I’d like to complain about complaints

Disgruntled customers, whether having a justifiable reason for being so or not, have many ways to protest. Facebook, Twitter, feedback, forums and the likes of Trip Advisor all provide the opportunity for a customer to vent anger or dissatisfaction. Those on your email marketing list probably know their way around the internet. Such comments are … READ MORE »

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