Email Marketing

Email Marketing Blog by Wizemail

Win over the email list doubters

Let’s be honest – email marketing doesn’t always get a standing ovation. To some, it’s synonymous with spam, inbox clutter, or pushy sales tactics. But those perceptions, while understandable, are outdated – and it’s our job to shift them. If someone is hesitant to join your email list, that’s a concern worth listening to. Because … READ MORE »

Can Email Marketing Data Be Too Good?

One of email marketing's greatest strengths? Data. It's instant. It's reliable. It's rich. Best of all, it's yours – not something your competitors can get their hands on. But here's the catch: there's a lot of it. And while data is powerful, too much of it can be paralysing if you don't know where to start. Open rates, click-throughs (CTR), conversions, … READ MORE »

Dodgy Pricing Tactics in Email Marketing

A Shortcut to the Spam Folder A recent feature in Which? – that bastion of consumer trust – had a headline that should make any email marketer sit up: "Dodgy pricing tactics exposed". And they weren't pulling punches. In the wake of the Ticketmaster backlash and the growing spotlight on misleading pricing, this is the kind of attention … READ MORE »

Why Your Emails End Up in Spam?

You did everything right. You followed the spam laws. You got consent. You even triple-checked your footer. So why are your emails still vanishing into the black hole of the spam folder? Here's the uncomfortable truth: compliance doesn't equal deliverability. Just because you're playing by the rules doesn't mean the inbox gatekeepers are letting you in. … READ MORE »

Is Your Email List Personal Data Under UK GDPR?

Spoiler: it probably is. And that matters – a lot. Because if your email marketing list contains personal data, then UK GDPR rules apply. That means obligations, responsibilities, and a serious risk of fines or claims if you mess it up. If that gave you a mild adrenaline spike – good. You're paying attention. What Is Personal Data, Really? The … READ MORE »

Is Brand Awareness in Email Marketing Worth It?

Brand awareness is often positioned as a long-term investment in email marketing — but is it worth the time, cost and consistency it demands? A simple way to assess it is to weigh outcomes. On one side of the scale, stronger brand awareness supports recognition, trust, and repeat engagement. On the other hand, it introduces constraints that … READ MORE »

Data Protection for SMEs: ICO Guidance

Data protection might not be the most riveting part of email marketing, but it's the most important — especially for SMEs handling subscriber data on a daily basis. A useful starting point is the guidance provided by the Information Commissioner's Office (ICO), including its practical GDPR self-assessment for small businesses. This tool is quite helpful for … READ MORE »

Email Marketing Checklist Before You Hit Send

Even the Titans fell — you know the ones, from Greek mythology?! So, do you think email campaigns can fall, too? Even the strongest email marketing campaigns can be undone by small, avoidable mistakes. A missed link, a broken layout, an unclear message, a missing/unattached file — these are the details subscribers notice. One of the simplest … READ MORE »

Should Email Marketing Offer Phone Support?

In email marketing, efficiency matters. You know it, we know it, everyone knows it. Margins are tight, teams are lean, and every added cost is scrutinised. So, it's no surprise that many SMEs avoid publishing a phone number altogether. But here's the tension: while removing phone support saves money, it can also erode trust — and trust … READ MORE »

Ethics of AI in Email Marketing: A Practical Guide

AI has moved into email marketing faster than a speeding bullet.  The AI tools are powerful — generating copy (robotic sounding, but… copy), segmentation, predictive send times —  but, in all honesty, the guardrails are still catching up. That's where ethics comes in. Not as a theory, but as a practical framework for decisions marketers make daily. Ethics vs Law … READ MORE »

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