Email Marketing

Email Marketing Blog by Wizemail

Give bulk email marketing a go

The attraction of bulk email marketing is that a slight, a very slight, increase in returns gives a massive increase in ROI. It follows therefore that a little idea, just a slight alteration, might be well worth the effort. Mind you, how do you to know what to change? There has been very little research … READ MORE »

Video content in email marketing

The Internet provides us with a way of indulging ourselves. It is a tool for communication, information, entertainment and, as shown by email marketing software, is sometimes a painful source of irrefutable feedback. It has also allowed people to fulfil their dreams. Kindle can make you an author and YouTube turn us all into Ridley … READ MORE »

Tempting templates

The ease with which email marketing templates can be completed is a designed-in feature. It has taken somebody a lot of effort and we should be grateful to them. This simplicity is, oddly enough, a potential weakness. You could casually populate it with words and pictures and then send it out. There is more to … READ MORE »

The future of cookies

You might not have heard of the Government Digital Service (GDS), a new quango within the Cabinet Office that will probably have a significant effect on email marketing and online sales. Its first public act has been to publish a long awaited update to the Information Commissioner’s Office (ICO) guide to the new cookie law … READ MORE »

Measuring reactions

Email marketing software gives an insight into the unconscious minds of you subscribers, something that occupies MRI scanners for some hours according to a recent television programme. It would appear – according to Horizon – that most people do not react logically. They just react. There is a lot of evidence, although not sourced via … READ MORE »

Royal patronage

There are opportunities during the Queen’s Diamond Jubilee celebrations for those willing to try their luck with souvenirs. There is a tremendous choice of items and you will need your email marketing software to discover which give the best return on investment. More to the point, unlike the Olympics, there has been a lightening of … READ MORE »

The spirit of the Olympics

Those looking for an opportunity to run with the public interest in the Olympics would have been disappointed when they studied the limitations placed on the use of anything remotely resembling a sport. Email marketing is used to restrictions but you might think that the International Olympic Committee has gone too far. However, it is … READ MORE »

Fun at last

You might think that email marketing is all about counting, statistics and return on investment. To a great extent you would be right. Every now and again though you get to do something creative. A few minutes playing with email marketing templates can be as refreshing as a drink of cold water on a hot … READ MORE »

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