Covid-19 | WizEmail

How Altruism Can Gain New Subscribers

The ICO has been very strict with regards to profiteering from Covid-19 response and lockdowns. Tell a lie in a marketing email and you are in the crosshairs. That should not stop you from experimenting with ways of gaining an advantage because of lockdown and people’s wish for more dependable information. Google is a ready … READ MORE »

Is Your Subscriber Information Out Of Date?

Every news outlet, printed media, TV or online, shows us how much the marketing world has changed in the last six months or so. Everything is different. You have been trying to limit how your company is affected by the lockdown and in that you are similar to everyone else. As you’re still here you … READ MORE »

What Covid19 Has Brought To Email Marketing

The most successful email marketing companies in the months, and possibly years, to come will be those which are able to respond to how their subscribers have changed in the post Covid-19 world. You might well be wondering how to plan for something so unpredictable. Read a dozen forecasts on what the new norm will … READ MORE »

Have Responses Changed In The Recession

There seems to be a general consensus that the current recession will continue even after the Covid-19 restrictions have been lifted, although an agreement between all experts does not necessarily mean it will happen. It follows that there will be a certain reluctance to spend. Email marketing is likely to be hit less hard than … READ MORE »

The Use Of Social Proof In Email Marketing

One of Ronnie Scott’s old jokes, and they were all old, was that the food he supplied at his nightclub must be good as 1000 flies can’t be wrong. I can speak from experience and say that there was a lot of truth in what he said, as well as it having a scientific basis … READ MORE »

Considering A Post-Lockdown Economy Drive?

Way back when, predating the Internet and email marketing by some years, I used to be part of a team that designed corporate imaging. We provided logos, letter headings, pretty but threatening invoices and colour coding for vans and retail outlets. It was lucrative but the inevitable predictable recession came as something of a surprise. … READ MORE »

Email Marketing

Tag: Covid-19