Tag: email copy

Dodgy Pricing Tactics in Email Marketing

A Shortcut to the Spam Folder A recent feature in Which? – that bastion of consumer trust – had a headline that should make any email marketer sit up: "Dodgy pricing tactics exposed". And they weren't pulling punches. In the wake of the Ticketmaster backlash and the growing spotlight on misleading pricing, this is the kind of attention … READ MORE »

DIY Email Copy: Good Idea or Risky Move?

It might surprise you to hear this from someone who writes email marketing copy for a living, but here goes: You can write your own email campaigns. You probably will. And — with a bit of structure and determination — you might even do a decent job. There. We said it. (Excuse us while our copywriting team collectively winces.) When … READ MORE »

DOs & DON’Ts For Email Newsletters

Want more people to open, read, and love your email marketing newsletter? Start by asking yourself: what’s actually in it for them? There’s no shortage of newsletters out there – some brilliant, some painfully dull. The difference almost always comes down to relevance, clarity, and value. Here’s how to make sure yours stands out for the … READ MORE »

Boost Your Email Campaign Productivity

Creating an email marketing campaign can feel like juggling batons while reciting Shakespeare – blindfolded. Between strategy, copy, visuals, segmentation and analytics, it's no wonder marketers fall into the trap of "busy work" instead of "smart work". You want to flip the script? These productivity tips will certainly help you build email campaigns faster and better, without … READ MORE »

Do Not Alienate Subscribers

You've worked hard to build your email list(s). Blood, sweat, and lead magnets. So why are you treating your subscribers like disposable extras in a low-budget sci-fi movie? Too many brands collect emails like souvenirs – nice to have, rarely dusted off, and barely acknowledged. Or worse: they go full alien invasion mode – blasting subscribers with … READ MORE »

Stop Clickbaiting Your Subscribers: Build Trust

If you think there's something revolutionary about the latest email marketing tactics, think again. Strip away the tech and tools, and it all comes down to one thing: trust. And guess what destroys trust faster than a dodgy-looking link or a misleading Subject Line? Clickbait. You want email marketing campaigns that don't just get clicks, but earn loyalty? Of … READ MORE »

Speed Up Email Campaign Image Search

The email copy is done. The CTA is strong. The layout looks epic. Now all that's missing from your email campaign is the image – the visual cue that stops the scroll and sells the click. Cue the great stock image safari. You open your favourite stock image site, type in a keyword, and suddenly you're knee-deep … READ MORE »

“How-To” Content That Powers Your Email

Do you want to run an email campaign that converts? Who wouldn't? That's the point after all, isn't it? But… don't stop at the CTA. Support it. Strengthen it. Back it up with "how to" content that tells people exactly what to do, when to do it, and why they'll love it. Because when subscribers click but … READ MORE »

Your old email hooks might not work anymore

In email marketing, the hooks we use to hang our campaigns on have shifted. What once turned heads might now barely get a glance. If we want clicks, conversions, and loyal subscribers, we need to make sure we’re highlighting the right features – the ones that matter most right now. The success of any email … READ MORE »

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