Tag: email design

Using images in email marketing

Pictures can add much to an email. They attract the eye, lower the chances of the reader immediately closing it and equally importantly, put your point over in an efficient manner. As always, have a plan. Do not just pick what you think would look nice and then scatter the images over the page. Forget … READ MORE »

Imagery Part Two

Most email marketing software solutions will provide wizards for the design of emails. They will suggest arrangements of text and images which will be perfectly adequate. But you should want more. Wizards are there for guidance and should not be seen as prescriptive. You will be given options for the location of a picture but … READ MORE »

Redefinement: Do your customers love you?

The problem with rules is that they regulate. Cars mostly look the same nowadays not (only?) because coachwork designers have lost the art, but because constraining factors, such as the construction and use regulations, crash testing and the straightjacket of the laws of physics, especially as they apply to aerodynamics and limit their options. It … READ MORE »

8 Top Tips: Avoid Spam Filters, increase opens

Here are some general tips for your bulk emails which will help you to ensure your email newsletter gets through to as many people as possible and doesn’t get caught in Spam Filters. Fully Spell Check all text before sending Make sure there is a mix of text and images on your newsletter and not … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS