Tag: email design

What to consider before changing email

Email templates provide a straightforward, easy and cost effective way of producing emails that will sell. However, there is every probability that you will be tempted to customise them and the odds are you will give into this temptation. Here are some points to take into consideration before doing so. The email templates will have … READ MORE »

Consider your mobile audience

In the last three years I have gone from reading all my emails on desktop or laptop to perusing the majority first on a smartphone. Most importantly, I delete most emails on one as well. For email marketing to be effective we need to know who reads what, why and on which specific device. Smartphones, … READ MORE »

Use your imagination

You will have agonised over your offer price and then considered the best way of wording your presentation. When it comes to picking what images to insert in your email marketing template you will probably opt for something out of your stock images pile. There is little to criticise in this. The professionally produced images, … READ MORE »

Think differently

Email marketing templates do most of the work for you. They are easy to complete, the copy consists of few words and pictures are easy enough to source. Even the unskilled could come up with an email design the equal of most out there. That, of course, is a problem. You do not want to … READ MORE »

Creating the email

The big fear of those new to email marketing seems to be the email itself. They feel that the creative process requires skills they do not posses and procedures they do not understand. The reality is somewhat different. There can be no argument: the design of the email is critical. It will have got past … READ MORE »

Using images in email marketing

Pictures can add much to an email. They attract the eye, lower the chances of the reader immediately closing it and equally importantly, put your point over in an efficient manner. As always, have a plan. Do not just pick what you think would look nice and then scatter the images over the page. Forget … READ MORE »

Imagery Part Two

Most email marketing software solutions will provide wizards for the design of emails. They will suggest arrangements of text and images which will be perfectly adequate. But you should want more. Wizards are there for guidance and should not be seen as prescriptive. You will be given options for the location of a picture but … READ MORE »

Redefinement: Do your customers love you?

The problem with rules is that they regulate. Cars mostly look the same nowadays not (only?) because coachwork designers have lost the art, but because constraining factors, such as the construction and use regulations, crash testing and the straightjacket of the laws of physics, especially as they apply to aerodynamics and limit their options. It … READ MORE »

8 Top Tips: Avoid Spam Filters, increase opens

Here are some general tips for your bulk emails which will help you to ensure your email newsletter gets through to as many people as possible and doesn’t get caught in Spam Filters. Fully Spell Check all text before sending Make sure there is a mix of text and images on your newsletter and not … READ MORE »

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