Tag: email design

Email marketing and internal communication

The Metropolitan (London) police force were recently derided for publishing an internal document of instructions on what their officers and staff should consider when sending emails. This gave rise to much hilarity in daily papers, the suggestion being, it would appear, that officers should instinctively know such things. Few would argue with the suggestion that … READ MORE »

Do what the police tell you

Although not aimed at email marketing of course, the Metropolitan (London) police force recently produced guidelines for internal and external emails. Whilst some newspapers, hungry to fill space, were critical, if looked at sensibly, there was a lot of sense in them. In brief, the 10 points were: 1/ Keep the title simple and clear. … READ MORE »

Cost free marketing email design

A company producing software I use frequently has a forum where one of the threads asks for ideas for the next incarnation of the product. In other words it was using their customers to complete their research for them. Heineken went a different route.  They ran a promotion, ‘Reinvent the draught beer experience’, to generate … READ MORE »

Free email marketing campaign content

It can be irritating to have to give away material in order to attract customers. Whilst the efficacy of a loss leader is beyond doubt, have you ever wondered what it might be like to receive free items for your business? A friend of mine, a keen amateur photographer, once submitted some images to a … READ MORE »

A common language

Most people prefer the familiar. It is reassuring and, probably more importantly, they don’t have to think. This is especially so of text and has been recognised by the newspaper and periodical industry as, when you are asked to write an article, you are normally send a ‘style of the house’, a brief (although not … READ MORE »

Email marketing and genders

With International Women’s Day and Mother’s Day occurring within the last week or so now is probably the time to discuss gender issues in email marketing. The differences between men and women would appear to run deeper than most of us realise. When planning a marketing email it doesn’t matter whether this is through nature … READ MORE »

The line between irritation and satisfaction

One of the most significant risks you take when sending a marketing email is to be irritating. Most subscribers will take the rough with the smooth but limits are often low and easily reached. The difficult thing is to know what might wind them up the wrong way. Ask yourself what irritates you, makes you … READ MORE »

Corporate identity and branding

Integrated branding boosts email marketing returns. Your surface design, such as periodical advertising, posters, trade fair displays, signage and even down to business cards, should shout who you are, although doing so subtly is probably the best way. The dual pressures on email marketing design are the need to make them familiar in order to … READ MORE »

WizEmail Blog :: Economy of design

I regularly drive two different makes of cars: one has control stalks on both sides of the steering column, the other only on the left. One wonders if the designers want the windscreen wipers to be activated if I run someone over. I should not have to concentrate on something that could be automatic. There … READ MORE »

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