Tag: email lists

The Logic of the Illogical ‘Double Opt-in’

You will have heard of the ‘double opt-in’ and, if you have given it brief consideration, you will probably have dismissed it out of hand as it will restrict the size of your email marketing list. You might think that there can be no justification for this. A double opt-in is when you require a … READ MORE »

The Best Teacher is Other People’s Errors

Gloating over someone else’s misfortune should not be so enjoyable. When the likes of Tesco makes an almighty mess of a promotion perhaps the better response is to think: “What lessons can I learn from this for my next bulk email marketing campaign.” Unlikely though it sounds, it all started over a £1.99 400g punnet … READ MORE »

Familiar Words

The advertising standards authority (ASA) has upheld a number of complaints recently (see http://www.cap.org.uk/News-reports/Media-Centre/2013/Holiday-Promotions.aspx) about wording in advertisements. The implications are of interest those of us engaged in bulk email marketing. There is nothing really earth-shattering in the decisions, in fact the real surprise was that a large company would choose the wording they did. … READ MORE »

Creating an Impression

The Committee of Advertising Practice (CAP) has recently issued advice following complaints to the Advertising Standards Authority (ASA) about the holiday industry, specifically on the subject of misleading advertisements. The matters were similar in that they concerned the ways a hotel and a prize draw were described. The decision has implications for every business, especially … READ MORE »

Emptying the Bin

Every now and again companies will send out emails to subscribers to ask if they wish to remain on their email marketing lists. Their desire is not to relieve their customers of the tedium of unwanted emails but to rid their lists of unresponsive addresses. You should have a system in place whereby you remove … READ MORE »

Manage your email marketing lists

Many email marketers measure their success by the number of addresses in their email marketing lists. To a great extent this is true. The more names one has the greater the chances of the click-through and a purchase. Who could argue against that? In fact, quite a few people will. Managing your email marketing lists … READ MORE »

Keeping records

If I were to suggest that the most frequent question regarding email lists is what details to record, no one would assume I had been keeping records on what questions we had been asked. The statement is nothing more than a guess although based on experience. If money had been involved I would have been … READ MORE »

Getting the best from your email marketing

The fact that the costs of employing an email marketing company to support your campaigns are so low should not blind you to the advantages that are there if only you will look for them. If you do not then your competitors may well have a distinct advantage. Rather like a dishwasher, a good email … READ MORE »

Email marketing campaigns – lessons

I am a regular customer of an international software company. They have a reputation for value for money products, one which I find well deserved. I am a subscriber to their email marketing list and buy two or three items every year. Where they fail is in the execution of their email marketing campaigns. A … READ MORE »

Think differently

Email marketing templates do most of the work for you. They are easy to complete, the copy consists of few words and pictures are easy enough to source. Even the unskilled could come up with an email design the equal of most out there. That, of course, is a problem. You do not want to … READ MORE »

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