Tag: email lists

The smart option – part 2

Have you read The Smart Option – Part 1? The fact that the information you get from email marketing software with text-only emails is restricted should not put you off using them. Whilst the lack of images means lack of data, it is a difficulty that is easy enough to overcome. The benefits of text … READ MORE »

The prime suspect is email marketing

Television detectives have a fascination for most of us. From the fantasy of Sherlock Holmes to the police procedural of the Prime Suspect series they excite us with their clever deductions from limited information. There seems little connection to the hum-drum world of email marketing software. DNA revolutionised police systems, the ability to be definitive … READ MORE »

Cookie Legislation

Email marketing software depends to a certain extent on cookies, devices such as clear gifs which are included in marketing emails or dropped on web users' laptops, tablets, mobiles etc to access or store information on those devices. The information returned is a major factor in ensuring that marketing emails are tailored for individual subscribers. … READ MORE »

Email marketing & the Titanic

It is a truism in email marketing that you should experiment, changing an aspect and then studying the returns from the email marketing software to see whether it gives a greater return on investment. It is another truism that you should not risk losing subscribers to your email lists. You should bear these two restrictions … READ MORE »

Integration and blogs

An integrated campaign, using multiple media outlets, is a well established, and frequently proven via email marketing software, method of increasing return on investment. The rise in the use, range and number of social networking sites, as well as other internet based outlets, is the classic way of realising the full value of your email … READ MORE »

The little difference in email marketing

Why do so many subscribers to email marketing lists go high street shopping despite the fact that they get much keener prices, a better selection, and be in comfortable surroundings without crowds if they shop online? You might well believe that price is the main reason why people shop via the internet, but the facts … READ MORE »

Doing as you are told

Everyone in email marketing is told not to do as they are told: experiment. Whilst the logic of this is rather twisted it is an excellent exercise as logic is not high on the list of priorities of those on your email marketing lists. Your customers buy as much through emotion as for any other … READ MORE »

Data collection for bulk email marketing

The essence of bulk email is in the first word. The more, as they say, the merrier or, to be more exact, the bigger the profit. However, what the higher number of subscribers gives you is the ability to predict with a considerable degree of accuracy their response to an email. You will have been … READ MORE »

Getting the best from free email templates

It is a phrase that must bring joy to those engaged in bulk email marketing: free email templates. For a specialty where costs are low anything that takes time or money is to be abhorred. And free is such a lovely word. There is one thing to beware of however. It does not mean that … READ MORE »

The efficient use of free email templates

Free is a friendly sort of word. It makes you smile. When it is used in the phrase Free Email Templates it should make your smile even broader. Not only are they free, that word again, but they are quick and easy to complete. More of a broad grin in all probability. With the mechanics … READ MORE »

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