Tag: email lists

The ‘From’ Line

Do you read the ‘From’ line first when looking at a marketing email? You do? Then welcome to the majority. Do you also often make the decision to delete the email based solely on that one, small item of information? If so, then you are not in a minority. Do you spend very little time … READ MORE »

8 Essential Considerations for the Perfect Email

Firstly, I'm not suggesting that there is such a thing as a universal email wizard that is perfect for all circumstances as your email marketing software will show that different people react differently. However, there are some universal considerations. If you take each one into account then you can create a marketing email that is … READ MORE »

Crafting The Perfect Email

An overview There cannot be a perfect marketing email in the sense that it could be the best possible for every customer or every business. Anyone with an email marketing list knows that those on it dictate an email’s make up. However, that does not preclude an email being the best for a particular sub-group … READ MORE »

A Better Way

Many, probably most, large companies have large customer relationship management (CRM) teams set up to, in essence, increase profits. A loyal customer is normally one who gives a better return on investment. You might think, however, that for a small company, struggling to survive in the ultra-competitive world of bulk email marketing, it is a … READ MORE »

Price Isn’t Everything

Customer Relationship Marketing (CRM) starts from the premise that price is not the sole reason a customer will pick one company over another. Given the rush to cut costs to the bone and the perceived need for dramatic offers in every email marketing campaign, this tends to go against accepted wisdom. But just run with … READ MORE »

Combating a High Unsubscribe Rate

If you have a spike in your unsubscribe rate, one that is not explained by your email marketing software, then it is time to be concerned. If you show that this spike is outside your normal variation then you need to take action. First the good news: if people are unsubscribing, at least they have … READ MORE »

The Unsubscribe Rate – A Horror Story

Obtaining addresses for an email marketing list is the most significant outlay in email marketing. Every one that you lose must hurt, so most of us pay a great deal of attention to the unsubscribe rate. If it increases unexpectedly we become worried. If it suddenly drops we frantically search for a reason. One of … READ MORE »

Keep Squeezing

Email marketing consists of a series of critical stages: getting the email opened, getting the person to buy, keeping them happy enough to ignore the unsubscribe box. Despite its vital importance, the squeeze page, the landing page for signing up to an email marking list, seems to get less attention than it should, which is … READ MORE »

Look and Learn

I have a secret vice. I view YouTube more than I should. If I’m struggling for words, or, as in this case, looking for subject matter for an article, a brief dalliance on the website, or indeed one not so brief, is almost like a break from the computer. I justify this because there are … READ MORE »

Time Out

We have mentioned the Information Commissioner’s Office (ICO) Guidance on here before, and will do so again. It contains fundamental changes for bulk email marketing and the most important of these is how the ICO will view consent in future. No longer will consent be ongoing, not that it was ever open-ended before, but now … READ MORE »

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