Tag: email lists

Email marketing options with the VAT increase

The VAT increase to 20% will cost you. That is the one certainty of 2011. However it will cost those engaged in email marketing less than high street shops, at least according to sales reports and predictions. Do not despair. With the right techniques you can increase your email lists and sales figures. It is … READ MORE »

Email marketing’s favourite customer

It can be a difficult decision as to what to do with your customers who only occasionally buy products but when they do they buy big. Email marketing is all about identifying opportunities but the one thing you are told time and again is to look after your emails lists. It is a balancing act, … READ MORE »

Email marketing in the New Year

You are, no doubt, concerned what effects the government cutbacks and rise to 20% VAT will have on email marketing post Christmas. There will be the January sales of course, and according to all predictions the promise is that it should be a bonanza, but what about that first Tuesday in February? You are aware … READ MORE »

Catching up with email marketing

Google have come up with what they presumably consider to be a revolutionary concept in advertising. For those engaged in email marketing it is not what might be called earth shattering. In fact you might find it all rather quaint. Their starting premise is one we might agree with: we have become so saturated with … READ MORE »

Email marketing – the future

It is clear that of all forms of advertising, email marketing is the method of the future. A Google sponsored report shows that many companies are funding their increase in their email marketing budget by reducing investment in other forms, such as direct mail and social networking. The only significant cost is in setting up … READ MORE »

Bullet points – the final checklist

There are few rules in email marketing and it is fair to say those following merely constitute advice, but ignore them at your peril. If you value your email list them at least consider them. Before you send your email into the harsh realities of the internet, go through your bullet points to see if … READ MORE »

Email marketing’s place

The Connected Kingdom is a report commissioned by Google into the internet in the UK. It makes fascinating reading, even for those of us not impressed by figures. It shows that email marketing in general and the internet specifically is booming in this country. Not only that, it encourages a great deal of confidence for … READ MORE »

Endorsements

People are much more likely to believe an unsolicited recommendation from a satisfied customer than an advert. And for good reason. This has been recognised in email marketing and many websites allow contributors to add their comments on a product, making them available to any browser. There are dangers in this approach. The comments are … READ MORE »

DMA report – believe the hype

The DMA Email Marketing Council’s 2010 National Client Email report (The report) starts by suggesting that it “provides fascinating insight into the progress the email marketing sector is making.” Can one believe any self recommendation? The following statement is less than startling. “As the findings of the report testify, the medium continues to evolve through … READ MORE »

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