Tag: email marketing campaigns

Catch Phrases Every Email Campaign Needs

There’s an Anglo-centric myth that Julius Caesar brought an army to the south coast of what was to become England in 55 BCE, and his report to the senate consisted of three words: veni, vidi, vici — in approximate English: I came, I saw, I conquered. We are all willing to sacrifice accuracy for brevity in … READ MORE »

Cialdini’s 7 Principles in Email Campaigns

Dr. Robert Cialdini's Seven Principles of Influence are more than psychology theory — they're practical levers you can pull to make your email marketing campaigns more persuasive and more profitable. Used wisely, these principles help you engage subscribers, boost conversions, and build trust. Ignore them (at your own peril), and your campaigns risk blending into the … READ MORE »

Your Email Subscribers Are (Lovably) Illogical

Let's be honest: your email subscribers don't always behave the way you expect them to. In fact, they often act in ways that are… well, odd. They click but don't buy. They buy but don't open. They ignore emails for months, then suddenly jump on an offer. And no — it's not just your email list. Human behaviour is messy. Emotion drives … READ MORE »

Designing Campaigns That Actually Converts

It's tempting to think that once you've picked a free email marketing template, the hard part's over. Just fill in the blanks, hit send, and wait for the sales to roll in… right? Not quite. If your first few email campaigns didn't set the world on fire, that might be why. The truth is, great … READ MORE »

Misconceptions About Email Marketing

You know what gets a bad rap? Email marketing. Tell someone your work in email marketing and watch their face shift somewhere between confusion and mild judgment – like you just confessed to writing junk mail for fun. Why? Because despite its ROI-crushing performance, email marketing is still wildly misunderstood. And that's exactly why it's time … READ MORE »

Emotion vs. Logic in Email Marketing

Emotions sell. Logic justifies. In email marketing, few things are absolute. But one principle has stood the test of time, scrutiny, and A/B tests: people buy with emotion and justify with logic. Just think of next-day delivery. It's not always the cheapest option, but it feels right. That surge of "I need this now" beats the logical savings … READ MORE »

Ways To Lose Email Subscribers – Fast

There are many ways to upset your email subscribers. But one surefire method? Make it painfully hard to reach you. This isn't theory – it's what happens when user experience (UX) is designed like a trap, and customer support vanishes into thin air. Want to create email marketing that effectively pushes people away? Of course not. … READ MORE »

Why Your Emails End Up in Spam?

You did everything right. You followed the spam laws. You got consent. You even triple-checked your footer. So why are your emails still vanishing into the black hole of the spam folder? Here's the uncomfortable truth: compliance doesn't equal deliverability. Just because you're playing by the rules doesn't mean the inbox gatekeepers are letting you in. … READ MORE »

Greenwashing in Email Marketing

Greenwashing is firmly in the spotlight. The UK's new Digital Markets, Competition and Consumer Bill raises the stakes: fines could reach up to 10% of global turnover for large companies, with individuals facing penalties of up to £300,000. For email marketers, this should be more than enough reason to scrutinise environmental claims before hitting "send". Why … READ MORE »

Boost Your Email Campaign Productivity

Creating an email marketing campaign can feel like juggling batons while reciting Shakespeare – blindfolded. Between strategy, copy, visuals, segmentation and analytics, it's no wonder marketers fall into the trap of "busy work" instead of "smart work". You want to flip the script? These productivity tips will certainly help you build email campaigns faster and better, without … READ MORE »

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