Tag: email marketing campaigns

AI Images in Email Marketing: Smart or Risky?

AI tools are changing the way we create everything — from ad copy to entire email campaigns. But there's one area where debate still rages: images. Should you stick with stock photos and brand photography? Or, embrace the shiny new world of AI-generated visuals? The Appeal of AI-Generated Images Think of AI as your creative intern who never … READ MORE »

Why Newsletters Often Fail vs Marketing Emails

I subscribe to dozens of newsletters. Some are for my hobbies, others for professional research into email marketing. And one thing constantly bewilders me: newsletters often look clunky and uninspired — especially when compared to the slick, polished marketing emails sent by the very same companies. It’s not a matter of skill. The creative ability … READ MORE »

Email Engagement & Listening to Subscribers

If you want to succeed in email marketing, one truth stands above all others: listen to your subscribers. Data from your campaigns is valuable — open rates, click-throughs, conversions — but it only shows how people reacted to what you’ve already done. If you stop there, you’re flying blind. Your competitors are running the same … READ MORE »

Catch Phrases Every Email Campaign Needs

There’s an Anglo-centric myth that Julius Caesar brought an army to the south coast of what was to become England in 55 BCE, and his report to the senate consisted of three words: veni, vidi, vici — in approximate English: I came, I saw, I conquered. We are all willing to sacrifice accuracy for brevity in … READ MORE »

Cialdini’s 7 Principles in Email Campaigns

Dr. Robert Cialdini's Seven Principles of Influence are more than psychology theory — they're practical levers you can pull to make your email marketing campaigns more persuasive and more profitable. Used wisely, these principles help you engage subscribers, boost conversions, and build trust. Ignore them (at your own peril), and your campaigns risk blending into the … READ MORE »

Your Email Subscribers Are (Lovably) Illogical

Let's be honest: your email subscribers don't always behave the way you expect them to. In fact, they often act in ways that are… well, odd. They click but don't buy. They buy but don't open. They ignore emails for months, then suddenly jump on an offer. And no — it's not just your email list. Human behaviour is messy. Emotion drives … READ MORE »

Designing Campaigns That Actually Converts

It's tempting to think that once you've picked a free email marketing template, the hard part's over. Just fill in the blanks, hit send, and wait for the sales to roll in… right? Not quite. If your first few email campaigns didn't set the world on fire, that might be why. The truth is, great … READ MORE »

Misconceptions About Email Marketing

You know what gets a bad rap? Email marketing. Tell someone your work in email marketing and watch their face shift somewhere between confusion and mild judgment – like you just confessed to writing junk mail for fun. Why? Because despite its ROI-crushing performance, email marketing is still wildly misunderstood. And that's exactly why it's time … READ MORE »

Emotion vs. Logic in Email Marketing

Emotions sell. Logic justifies. In email marketing, few things are absolute. But one principle has stood the test of time, scrutiny, and A/B tests: people buy with emotion and justify with logic. Just think of next-day delivery. It's not always the cheapest option, but it feels right. That surge of "I need this now" beats the logical savings … READ MORE »

Ways To Lose Email Subscribers – Fast

There are many ways to upset your email subscribers. But one surefire method? Make it painfully hard to reach you. This isn't theory – it's what happens when user experience (UX) is designed like a trap, and customer support vanishes into thin air. Want to create email marketing that effectively pushes people away? Of course not. … READ MORE »

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