Email Marketing Software | WizEmail

What is the alternative?

Alt and Title Tags Moore’s Law states that the speed of processors will double every two years or so. It seems odd therefore that when designing in direct email marketing you have to consider systems which cannot, for various reasons, display images when reading emails. It can give the feeling of a retrograde step. If … READ MORE »

Judgement

One of the best ideas is to pinch other people’s. Copyright law means that some work still remains to be done but in general the difficult bit is already completed. All you have to do is pick the right email to copy. What makes a good email is all but impossible to define as there … READ MORE »

Imagery Part Two

Most email marketing software solutions will provide wizards for the design of emails. They will suggest arrangements of text and images which will be perfectly adequate. But you should want more. Wizards are there for guidance and should not be seen as prescriptive. You will be given options for the location of a picture but … READ MORE »

Why go pro

You might wonder what all the fuss is about. After all, what can be so difficult about sending emails. Most of us do it every day. So what is the point of opting for a company providing email marketing software? There are a number of significant differences between direct mail and email marketing. Although the … READ MORE »

The email

Producing the email is a creative exercise, a combination of graphics and text both limited to varying degrees by technical requirements. Whilst most creative writing tries to engage, in email marketing this has to be done all but instantly. You have seconds to grab their attention. Whatever your view of the content, the text style … READ MORE »

Email marketing professionalism

The most important tool in retaining email marketing subscribers is your database. Both law and sensible list management requires it to be accurate, up to date and devoid of irrelevant and confusing detail. On the matter of which details should be kept, those involved in email marketing are by no means unanimous. There are those … READ MORE »

“Free” Can Make or Break Your Email Campaign

Free. It's a magic word. A little four-letter spell that promises something for nothing. Gifts, giveaways, exclusives — who can resist? And yet, many email marketing campaigns that lead with "free" fall flat. Why? Because "free" isn't a strategy. IT's a trigger — and triggers only work when they're aimed at the right target, The Trap of … READ MORE »

Email Marketing

Tag: Email Marketing Software