Tag: email marketing

Websites and email marketing design

I no longer have annual updates of my websites. Or should I say 15 monthly updates? I learned from email marketing that for best results, modifications should be evidence led and continuous. One major, if unexpected, benefit to this is that, taken over three or four years, the new system is considerably cheaper. Not only … READ MORE »

What’s so good about customer reviews?

You have all seen them; you have all read them. More importantly you have also trusted them. Yet customer reviews are the most underused asset we have available to us. They will be found on websites, pushed away into a corner or even on a separate page, ignored by everyone. This is a tremendous waste … READ MORE »

What is ‘privacy by design’?

Privacy by design is an approach to projects that promotes privacy and data protection compliance from the start. Unfortunately, these issues are often bolted on as an after-thought or ignored altogether. Although this approach is not a requirement of the Data Protection Act, it will help organisations comply with their obligations under the legislation. The … READ MORE »

Privacy by Design, the new essential

If you retain email marketing lists the General Data Protection Regulations will have a substantial impact on the way you do business. Whilst the two years until implementation is comforting, what must be accepted is that planning needs to start now. One of the key tools in this process is Privacy by Design. I’m unable … READ MORE »

Ray, the grandfather of email

Ray Tomlinson, a man everyone involved in email marketing owes a debt to, died on 5 March aged 74. He was part of the revolution that was email, taking it from a purely internal system to its present, superlative-testing tool that the world depends on. Ray’s contribution was small but tremendously significant. He wrote the … READ MORE »

Email marketing has just lost its enabler

There are many claimants to various aspects of the Internet. What most agree on though is that it is the product of many contributors, each initiative depending on previous ones, and so on. Every now and again there was a substantial change that moved the Internet forward massively, and Ray Tomlinson, who died on 5 … READ MORE »

Creative email marketing

There is no fundamental difference between face to face selling and a marketing email. Sure, there is clever technology, email marketing templates and quick returns, but the basics are identical. It irritates me when I ‘fall for’ sales techniques in showrooms, but I comfort myself with the thought that I have that in common with … READ MORE »

EasyEditor Overview

In our EasyEditor, templates are made up of groups of building blocks. A building block can be text, an image, a combination of an image and text, etc. These blocks can be just dragged and dropped onto your template. The available building blocks are displayed in the Build area on the left-hand side of your … READ MORE »

Deliverability – avoiding the pitfalls

We have covered various methods of avoiding the bogeyman of email marketing: spam filters. Don’t stop reading when I say that no one can be definitive. Everyone, and that includes me, is guessing to an extent. Experience helps, but when it starts to become useful, they change the rules. We can deduce some of the … READ MORE »

Data searches for email marketing campaigns

For data to be effective it must be relevant, accurate and current. The most significant benefit of email marketing is that there is no other method of marketing where the three requirements are satisfied so completely. So it might seem a little odd to suggest you should try other ways of obtaining data. There is … READ MORE »

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