Tag: email marketing

Speak to one person

For four quite remarkably difficult years, I taught. The period has left its mark on me, and not only to the degree of respect for those who do it day in and day out for their working lives. It was, without a doubt, a good grounding for email marketing as many skills are transferable. I … READ MORE »

What it means to be fair

Whilst not specific to email marketing, the Competition and Markets Authority (CMA) has recently published advice on unfair terms under the Consumer Rights Act (the Act) 2015, which became law on 1 October. The intent of this article is to encourage you, or the specific person/department that deals with contracts, to read the guidance and, … READ MORE »

How to limit the damage from criticism

It has happened to all of us in email marketing or with a web presence; you turn up one morning and there it is, the one star review. The irritation is, whether the criticisms are justifiable or not, a certain amount of damage has already been done. You need a plan to limit the fallout … READ MORE »

I’d like to complain about complaints

Disgruntled customers, whether having a justifiable reason for being so or not, have many ways to protest. Facebook, Twitter, feedback, forums and the likes of Trip Advisor all provide the opportunity for a customer to vent anger or dissatisfaction. Those on your email marketing list probably know their way around the internet. Such comments are … READ MORE »

Five way to stand out from your competitors

Your biggest challenge, apart from building your email marketing list, is the company just in front of you. You have to target them. There are two main ways of going about this: 1/ copy them, and 2/ be different. The best way forward is a combination of the two. It might be that their business … READ MORE »

Five ways of besting your competitors

In addition to the established companies in your sector, email marketing has new ones starting up all the time. The positive news is that most seem to start with a poor business plan. The bad news is that those that last beyond the first few weeks might well be working from a good business model … READ MORE »

Technical video matters

It isn't often that one can promise a definite yes or no in email marketing, so it comes as a bit of a disappointment to realise that just a year ago, the answer as to whether to embed video in an email was a definite no. Now some mobiles allow autorun, it is more of … READ MORE »

Technical considerations & video

The planning is complete, the video is made, and the only decision is what to do with it. The most frequently asked questions are: 1/ Do I embed it in the email? A year or so ago, the answer would have been no. As many email clients did not support video, it was clearly a … READ MORE »

Video revolution in email marketing

The promised flood of video in all things email has been a long time coming and has not yet arrived, much to the frustration of the pundits who promised it would. There are the first glimmerings though. The reason for the current take-up is probably the suggestion that video gives a significant increase in click-throughs … READ MORE »

Overcoming writer’s block in email marketing

These are my suggestions after decades of writing when, for no apparent reason, I find it difficult to start. 1/ Avoid looming deadlines Give yourself as much time as possible to create the copy. If you won’t know the precise requirements of a marketing email until nearer sending time, you can, at the very least, … READ MORE »

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