Tag: email marketing

Email Marketing, a short history

23 August marks the accepted 25th anniversary of the World Wide Web being open to the public, Tim Berners-Lee starting a revolution that will be a subject of study for school children in years to come. We cannot describe the syllabus in detail as it is changing as you read. When Amazon opened business on … READ MORE »

Promises in an email marketing campaign

My son plays rugby union. He is second row which means he needs to be athletic with lots of muscle. He’s 6’3”, weighs 115 kgs, yet has little fat on his body. He’s a big guy. I was driving him and three of the tight five back from an away match when we saw a … READ MORE »

Be careful with gender

There is one truth in email marketing that no one disputes; the more information you have on your subscribers, the better your targeting will be. You can gain such information in a number of ways: interpretation of returns from campaigns, personal contact and asking them, to name the obvious ones. The main problem with the … READ MORE »

Happy birthday, WWW

25 years ago the internet had a purpose: Tim Berners-Lee’s invention, the World Wide Web (the web) became available to the public. It’s influence has been phenomenal although some predicted its success. What has been remarkable is the speed of development. There is no one father of what we now enjoy. In fact the first … READ MORE »

Keywords in email copy

We mentioned in a previous article that a government website will no longer use Latin abbreviations in future posts. Despite a clear, of course, explanation of the logic behind the decision, it has been criticised in the press. In essence, the company is writing targeted copy. If you want those on your email marketing lists … READ MORE »

Keywords in email marketing copy

All writers are hurt when they realise that their carefully crafted copy in a marketing email is only scanned. That doesn’t mean that all the effort they put into the text is wasted. However, it makes writing and editing it that much more difficult. You understand how Google uses keywords, at least as far as … READ MORE »

The path to clear English

Email marketing design is all about communication. The more of your message you get over and the quicker you do it, the better. This is accepted by the gov.uk website where you can tax your car and obtain information about government requirements and systems. Whether as a brand awareness campaign or, as they suggest, a … READ MORE »

Design content for your subscribers

The Gov.uk site, https://www.gov.uk/, which provides government guidance and services, such as vehicle tax payment, has succeeded in what is probably one of its main intents by saying that it will phase out Latin abbreviations, such as eg, ie, etc, et al (sorry. Too tempting to resist.) It created a small furore in the press, … READ MORE »

Keeping your email marketing lists safe

Given the recent developments with regards to the Brexit, the report by the House of Commons Culture, Media and Sport Committee on Cyber Security: Protection of Personal Data Online (PPDO) might have slipped under your radar. Thankfully, it is a concise report, despite its 17 recommendations. We won’t go through them all here but will … READ MORE »

The fall-out from TalkTalk’s hack

As exciting titles go, House of Commons Culture, Media and Sport Committee Cyber Security: Protection of Personal Data Online Report (PPDO) is not one of the snappiest. We’ll stick with (PPDO). What with Brexit concerns, it might well have passed you by. Yet it deals with a significant threat to those who store personal data, … READ MORE »

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