Tag: email marketing

The Basic Offer

The offer in email marketing does not only mean the way you put products up for sale. Other goals can be the generation of leads to gain subscribers to your email list or to a newsletter. You could merely be collecting information from your subscribers or perhaps entrants to a prize draw. Whatever the purpose, … READ MORE »

Cheap email list building

The most expensive item in email marketing is the email list. From bought-in lists to website pages, your success rate often reflects the amount of time and money invested in the process. However, the group that gives the best return on investment is often overlooked. One difficulty with building email lists is that the person … READ MORE »

Email Marketing: Short, sweet subject lines

Everyone in email marketing says that readers scan the content. This goes for the Subject line in their inbox as well. Out of the ten or so words presented to them, those in your email lists will register just two or three. Whilst this might seem to be a real obstacle in your path it … READ MORE »

Email Marketing Hurdles

The common phrase of ‘there’s nothing worse than’ is frequently used when there are things which are much, much worse. That said, few would disagree that in email marketing there is nothing worse than managing to run the gauntlet of spam filters only to have your marketing email vegetate unopened in the inbox. There is … READ MORE »

A lesson for email marketing

Email marketing thrives on imagination and inventiveness and the executives who supported the Tesco ‘Pricecheck’ will need such skills when coming up for excuses for the fiasco. Whilst anyone can make a mistake, those that are very obvious should, very obviously, be avoided. So what went wrong? That is not easy to answer. The inherent … READ MORE »

Email Marketing Budgets

Despite its inherent cost effectiveness, email marketing success requires careful attention to budgeting. Whilst the only real expense is the creation of an email list, it should be remembered that your competitors are also enjoying the reduced costs. Fail to compete and you will fail. What to include when trying to work out how much … READ MORE »

Email Marketing Research

You must discover what your competitors and others engaged in email marketing are doing. You will be pleased to know that there is no need for expensive and illegal industrial espionage. All you have to do is subscribe to a few email lists. Create a number of email addresses to keep specifically for research purposes. … READ MORE »

Bouncing e-mails

Once you have sent your creation into the ether the sophistication of email marketing becomes apparent. You now have to set to work examining the returns from your email marketing software. And be aware that the statistics will be arriving almost immediately. The first figures of note will be your bounces. This is where your … READ MORE »

What is the point of statistics?

Email marketing software provides lots and lots of figures, all precise, and some with many columns to the right of the decimal point. You might be wondering if they have any function over just looking tremendously clever. If you are starting in the discipline of email marketing then for you some will have little relevance. … READ MORE »

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