Tag: email marketing

Dreams may come

I remember the hopes we all had for the paper-free office. They seem a little naive now of course. But then others are talking of email marketing with fully automated contact with customers. It is theoretically possible but as with the paper-free office, is it worth the effort? The trick is to aim to cut … READ MORE »

Do unto others

Efficient answering of customer questions sent by email is an essential and it can mean major savings. There is little doubt that email marketing suffers with regards to customer care compared to a shop as in the latter a customer can wander in and discuss matters with a member of staff. But the training of … READ MORE »

Embarrassment of riches

It is what everyone engaged in email marketing wants: lots of enquiries from those on their email lists. It is, after all, a way of measuring the effectiveness of your email marketing campaign. The only problem is, of course, that each one has to be dealt with. Automation is a necessity of course, and here … READ MORE »

This time it is personal

You might be wondering how your strategy should change if, as seems likely, the country does not turn the financial corner soon. The answer is, in all probability, do what those in email marketing should be doing already. The rather crude adage that for email marketing in particular it is more cost effective to spend … READ MORE »

What’s in it for them?

The major concern of most people when studying the UK Government’s budget was probably how it effects them both personally and professionally. This is not necessarily an indicator of selfishness and ‘What’s in it for me?’ is, in all probability, too harsh and indictment. One change must have made us all sit up and take … READ MORE »

Go for it

There is little doubt that the budget has set the tone for a number of years to come. The only argument seems to be for how many. Whilst it is wrong to suggest that the degree of retrenchment comes as a shock it does give the feeling that belt-tightening is now official. Times are hard … READ MORE »

All bounces are not equal

Jargon can be a problem for those engaged in email marketing. All you want to do is to increase the size of your email lists but it sometimes seems that you need a dictionary beside you all the time. Terminology can be confusing especially if it uses familiar words to describe events where they have … READ MORE »

Do as you are told

Any top ten list of what should be in a direct marketing email will include a call to action, that is a click through to the offer. It will be on any top two list as well. It is the whole reason for the email. But don’t just call: demand. No matter how cool people … READ MORE »

It’s free!

It has been accepted wisdom for some years that one of the words to avoid, if you want to get your emails delivered, is ‘FREE!!!!’ This has been largely accepted to include ‘free’ but this may well be a step too far. Spam filters are fluid. They are tested every minute of every day by … READ MORE »

Mean, median and best

Much of the information that your email marketing software needs to be effective is logical and rather obvious. For instance, the database will naturally contain the full purchasing history of all your clients on your various lists. If you are selling printers then you will be able to work out the average time between purchase … READ MORE »

EMAIL MARKETING FREE TRIAL

Email Marketing