Tag: General Data Protection Regulations

What To Do With Data Protection Complaints

They are the bane of email marketing. Complaints regarding your compliance with data protection regulations require tact, effort and no little time. You have to approach each complaint, even if it is obvious you’ve done nothing wrong, in exactly the same way. How you respond matters as your reputation could well be at stake and … READ MORE »

The Threat From Ransomware Is Increasing

There’s an old aphorism which is as true today as when it was first couched; a fence is only a barrier to those who don’t really want to get in. It’s not the most reassuring adage in the world. In fact, for those of us in email marketing, it encapsulates the threat that we live … READ MORE »

A Year Into The GPDR. How Was It For You?

It was suggested that the General Data Protection Regulations spelt the death of email marketing, or at least that we would have to modify our processes to an extent that would hit our return on investment. Now, after more than a year, it has shown itself to have been easy enough to cope with. I’m … READ MORE »

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