Tag: Legal

Email Compliance: DUAA 2025

Email marketing doesn't exist in a vacuum. It operates within a strict and ever-evolving legal framework. The latest edition to the email compliance framework is The Data Use and Access Act 2025 (DUAA), which received Royal Assent on 19 June 2025. While the DUAA does not replace the UK GDPR, the Data Protection Act 2018 (DPA) and … READ MORE »

Should you anonymise email data?

We recently covered what personal data is, albeit in the form of a brief overview, and there is a lot more to it than can be covered in 500 or so words. Come to that, 1000 words. It’s involved. It’s complex. It can get you into severe trouble with the ICO. It can cost you … READ MORE »

Is Your Email List Personal Data Under UK GDPR?

Spoiler: it probably is. And that matters – a lot. Because if your email marketing list contains personal data, then UK GDPR rules apply. That means obligations, responsibilities, and a serious risk of fines or claims if you mess it up. If that gave you a mild adrenaline spike – good. You're paying attention. What Is Personal Data, Really? The … READ MORE »

The ICO’s Guide for Email Marketers

As financial pressures weigh heavily on SMEs, especially those relying on email marketing, some important reminders may have slipped under the radar. One of them? Data Protection Day – marked every year on 28 January. The ICO (Information Commissioner’s Office) certainly didn’t miss it. This year, the ICO used the opportunity to urge the UK’s 5.5 … READ MORE »

Even Big Names Can Botch GDPR – Spectacularly

You'd think a department holding data on 28 million children would treat it like gold dust. Instead, the Department of Education (DfE) handed access to a company that then used it for online gambling. Yes, really. According to the ICO, between 2018 and 2020, one company with no legitimate reason to access the Learning Records Service (LRS) database … READ MORE »

Avoid Greenwashing: ASA’s Guidelines

No one wants to read about funerals, so I’ll avoid the word as much as possible. The problem is that you may have missed a useful decision by the ASA for the same reason, yet it has implications for email marketing. Not to worry; I’ll précis it for you. The ASA, as it does, has … READ MORE »

Problems with email marketing solved

The GDPR is a reasonable bit of legislation if looked at from the point of view of someone on your email marketing list. They have reassurances and more rights. It is ironic, at a time of increased oversight, that after the debacle of Cambridge Analytica and Facebook, the latter a household name, there seems to … READ MORE »

Combating misinformation & email marketing

There was an opinion piece in The Times on Saturday about the GDPR. Five days to go it suggested, before email nirvana. I try not to get irritated by poorly researched articles that are meant to be entertaining, but this one, I decided, was worth a few huffs and puffs. Giles Coren’s 1,100 or so … READ MORE »

What GDPR requires for portable data?

Every email marketing company should know the difference between personal data and portable data. One you should avoid transporting, the other is mandatory to send if requested. The GDPR allows individuals to demand and reuse their personal data for their own purposes. The premise is that they might want to transfer their data to another … READ MORE »

Processing your email marketing lists & GDPR

You may have missed the £120,000 fine awarded against the Kensington and Chelsea council for improper disclosure of the personal details of nearly 1000 residents. The illegal act wasn’t deliberate but as a result of ignorance of an individual. If you’ve got email marketing lists then beware. For instance, the regulations around portable data are … READ MORE »

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