Tag: quality content

The line between irritation and satisfaction

One of the most significant risks you take when sending a marketing email is to be irritating. Most subscribers will take the rough with the smooth but limits are often low and easily reached. The difficult thing is to know what might wind them up the wrong way. Ask yourself what irritates you, makes you … READ MORE »

10 Email marketing turnoffs and some more

Don’t be irritating. This is sound advice for everyone in all walks of life and for all purposes. However, it is especially applicable to email marketing. If the phrase ‘there’s nothing worse than’ is used for any aspect of an email marketing campaign of yours, then you are doing something wrong. More to the point, … READ MORE »

Questions, questions & email marketing data

In a recent blog we mentioned surveys as a way of collating information about your subscribers or targets which would not be so easily obtained via returns from your email marketing software. What questions to ask is the critical point in all of this. You do not want to waste your time asking for something … READ MORE »

A guide for an email marketing survey

Surveys can be an effective method of obtaining data for your email marketing software. Here are ten considerations. 1/ Is the risk worth the benefit People don’t like them. Stand near a pinch point in a shopping mall with a clipboard and you will realise that people will bump into one-another rather than answer your … READ MORE »

How to Work with Unresponsive Subscribers

You have a number of customers sitting on your email marketing list who do not respond to your campaigns. You leave them on there for ages hoping that they might, for some unexplained reason, suddenly burst into activity. All they actually do is to mess up your returns, making a successful campaign seem less productive, … READ MORE »

Honesty & relationships in email marketing

When researching for articles I often come across examples of both good and bad marketing. It is best to focus on the former but sometimes I feel the need to share a warning. The promise was for 15meg of pdf on relationship building. As I was going on a train journey I thought I would … READ MORE »

Style in email marketing

Everyone knows that a common design identity for all media is important to branding. Customers and targeted prospects should know at first glance that whatever they are viewing is about your company. Most people glance at adverts and emails. In that second they need to know it is from you. Given that you almost certainly sell by … READ MORE »

8 reasons to use a common design

You know it is an Amazon email or web page even if you cannot see the logo. The appearance is unique, shouting its source. I’m not suggesting that you should follow the example of the company in all things, but it is not a bad starting point when considering a new campaign. A single theme … READ MORE »

11 essentials when picking pictures

A recent image I received contained the heading: ‘Reinventing the wheel’. Clichés can be overused but this was excusable in the circumstances. Where it fell down was the image: it showed a car wheel, and end on so all you could see was the tyre. Here are eleven things to consider when picking images for … READ MORE »

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