Tag: segmentation

Email Marketing: One Sale is not enough

If someone asks you the way to the high street do you give them directions or suggest that Acacia Avenue is nearer? It is hard not to be prescriptive when something seems self-evident. But let me give it a go. It can be useful to use information you have on a customer or email prospect … READ MORE »

EMAIL MARKETING: Who do you think they are?

Happiness, at least as far as customer retention goes, is a database straining your RAM. The more you know, the more targeted your response. Whilst being aware that many cats like being petted, how much better to know which way they prefer being stroked. A well populated direct marketing email list will add value to … READ MORE »

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