Tag: segmentation

Testing in Email Marketing

Testing is an essential in email marketing. Unless you test and test again you will not only fail to realise the full potential of any campaign but you will also lose a lot of ground to your competition. It is easy enough to ensure that your tests give accurate and useful data. The most common … READ MORE »

5 Steps to Re-activate Subscribers

If a subscriber becomes inactive you have a choice of either investing in methods to become active or else investing in a campaign to gain new ones. If you follow these five simple steps for those not responding you might find it the better option. 1. Identify It is not a simple case of setting … READ MORE »

What is Agile Email Marketing?

There is a great deal of excitement in our circles about agile email marketing, yet if you ask what it is all about you will get a number of different answers. Some suggest it is the solution to all our problems in campaign management but this is somewhat wide of the mark. Agile originated, as … READ MORE »

Agile Email Marketing

We all know that bulk email marketing is full of various business models and so a new one normally creates little fuss. So it is all the more remarkable that agile email marketing, emanating from computer programming, has had so much publicity. Here is some more. The basis of the agile model is that response … READ MORE »

6 Email List Building Targets

It is always a good time to increase the size of your email marketing list. A vague direction to staff to keep an eye open for any likely candidates is not going to increase your turnover to any extent, so an initiative, with everyone aware of what you want to do, is the way to … READ MORE »

Effective Personalisation in Email Marketing

If, like me, you search the internet and chat rooms to identify trends of, and worries about, bulk email marketing it is never long before you realise that there is much argument over how to address your subscribers. Should it be by first name, with a 'salutation' or as Dear Customer. Despite the disputes and … READ MORE »

Personalisation Basics

Data Collection and Recording One of the most popular questions is what data to collect for email marketing software. For once the answer is simple and straightforward: as much as you can get. Become a hoarder, although within the limits of the Data Protection Act (DPA). Retain as much information as you can that will … READ MORE »

Moving Targets

Ignore email marketing research. A great deal of money and time is invested in them and the conclusions can be extremely useful but whatever you do, don't base your next campaign on them. All research is historical. It is a record of what used to happen. Further, once the conclusions become general knowledge in the … READ MORE »

The Final Check

The planning is long over and the email is ready to send. Before clicking the button, one last check can stop you wasting your investment in the campaign. Read through the email putting yourself in the frame of mind of the type of subscriber that that particular section of your email marketing list is aimed … READ MORE »

Image and Copy Check-list

Before starting out in e-mail marketing you need to accept one thing: nothing sells itself. If it did it would not be on your shelves. The marketing e-mail depends to a great extent on the words and images that it contains. Before giving the nod to the latest design there are a number of checks … READ MORE »

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Tag: segmentation

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