Tag: segmentation

Targeted email marketing tips

Targeted email marketing is seen as the safe way of going about our business but it is not. Safe is a misnomer: it is anything but. If you do not take risks then you are risking your company.  Any Google search using the words high street and closures will bring in hundreds of results. It … READ MORE »

Counter your intuition

Email marketing software gives you massive amounts of data that can turn your company into a class leader. All you need to know is how. The most obvious people to ask are the experts. After all, they know best. An expert is someone who has experience and has worked out the best options. The advice … READ MORE »

Email Marketing: One Sale is not enough

If someone asks you the way to the high street do you give them directions or suggest that Acacia Avenue is nearer? It is hard not to be prescriptive when something seems self-evident. But let me give it a go. It can be useful to use information you have on a customer or email prospect … READ MORE »

EMAIL MARKETING: Who do you think they are?

Happiness, at least as far as customer retention goes, is a database straining your RAM. The more you know, the more targeted your response. Whilst being aware that many cats like being petted, how much better to know which way they prefer being stroked. A well populated direct marketing email list will add value to … READ MORE »

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