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Doubles all round for email marketing?

There is no doubt that double opt-in, i.e. where a subscriber, however they subscribed, is sent an email asking for confirmation that they wish to receive your offers, gives better results that the single opt-in. All research confirms this, the only dispute being by how much. However, most samples are taken from a range of … READ MORE »

Using a Website to Gain Subscribers

The most cost-effective way of collecting subscribers to an email marketing list is via a website. Once set up, the systems and automated sign-up forms require little or no monitoring over and above checking on figures. The keywords here, though, are largely QUALITY CONTENT. The one thing essential to gaining subscribers using this method is … READ MORE »

Using SEO to gather subscribers

If I am asked about the details of Google search engine algorithms I paraphrase the late, great Douglas Adams: “If anyone discovers the reasoning behind them, they will be replaced by something even more bizarre and inexplicable. Many believe this has already happened.” The changes a year or so ago to the search engine’s systems … READ MORE »

Encouraging Subscribers To Your Email List

When deciding on what to offer as an encouragement for people to signup-to your email marketing list there are two simple criteria: 1. You need an item that the demographic you are aiming for would value highly, have not already got and are unable to get elsewhere at that price, and 2. It won’t cost … READ MORE »

10 Email Marketing List Basics

1. Build an in-house email marketing list There is no easy shortcut. Buying-in lists is expensive and gives a poor return on investment. 2. Calculate how much obtaining each email address costs you It is tempting to throw everything at list building in the early stages, but take care. If you are just moving into … READ MORE »

Having fun with email marketing templates

There is little in the processes of email marketing that can be described as fun. Fulfilling certainly, rewarding in more ways than one obviously but no one looks forward to working with the data from returns, slicing up email lists or working out what price to charge on the offer. However, messing about with email … READ MORE »

Client compliants

The biggest risk to retaining customers on your database is when you send them email marketing. Up until then it is safe to assume that they are quite content with their relationship with you. But as soon as the email drops into an inbox the threats to your database mount. There is ample evidence that … READ MORE »

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