Tag: subscribers

How to use video in a marketing email

What is stopping you opting for video in your next email marketing campaign? Is it the new skills, all the hassle or just not knowing what to do? Don’t worry; it is as simple and straightforward as adding a picture. A video should not be an add-on, dropped in at the last moment to fill … READ MORE »

Video in email marketing Vol.2

So you want to try a video in your next email marketing campaign. Good choice, but one that requires a bit of planning. The decision to include video in the email should be made in the early stages. Trying to make it fit further into the planning process will ensure it deflects from its purpose. … READ MORE »

Video in email marketing

By the time you read this, one of my videos, used for search engine optimisation of a website, will hit 10,000 views. Whilst this might not seem a great deal in comparison with overall statistics for the site, the route by which people come to it generates completions. When costs of production are taken into … READ MORE »

Video revolution in email marketing

The promised flood of video in all things email has been a long time coming and has not yet arrived, much to the frustration of the pundits who promised it would. There are the first glimmerings though. The reason for the current take-up is probably the suggestion that video gives a significant increase in click-throughs … READ MORE »

Refining email marketing lists

I frequently visit a couple of websites which support on my favourite sport. Both produce newsletters which are generated by events. If there’s nothing to report then a week can go by between editions. Following a match or a bit of news, I can have a dozen fall into my inbox during the day. Nirvana! … READ MORE »

Balancing your sign up forms

On the one hand you know you should keep sign up forms for those subscribing to your email marketing list as short possible, and on the other you want to know everything about the person as quickly as possible. So you are in a bit of a quandary. It is easy enough to find extremes. … READ MORE »

Tailoring your emails

We, and I include me in this, speak a great deal about using email marketing software to define the design and other circumstances of your campaigns. After all, you might well feel you know more about a subscriber’s best interests than they do themselves. Split testing will define the best time to send a marketing … READ MORE »

Jumping off roofs

A professor of Colorado State University suggests, in one of the TedTalk series, that changing behaviour is much easier than changing attitudes. See: https://www.youtube.com/watch?v=l5d8GW6GdR0 Her conclusions can be useful when planning an email marketing campaign as well as other advertising mediums. In an attempt to reduce carbon emissions, an advertisement pointed out that houses were … READ MORE »

The validity of endorsement in email marketing

A few weeks ago we mentioned endorsements, pointing out that they were an effective way of generating click throughs and completions and are particularly effective in email marketing. The post was mainly practical but the Committee on Advertising Practice (CAP) has come out with guidance on the matter. The advice, which is described as for … READ MORE »

11 Subject Line truths

You will agonise over the content on the subject line for you next email marketing campaign. If you accept that the eleven points below are correct, then it should make things easier. 1/ There is more than one Each Subject Line must to tuned to a section of your subscriber list. One size does not … READ MORE »

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