Email Copy

Consistency in Email Marketing Builds Trust

When I was roped into watching Jumanji: The Next Level, I realised something important about email marketing. The film was shiny, well-acted, and technically impressive — but it felt almost identical to the previous one. And that’s exactly why fans loved it. They didn’t want a brand-new story; they wanted familiarity with a few surprises. … READ MORE »

Decision-Making Psychology in Email Marketing

Every email you send is a decision point. Will your subscriber click, buy, or unsubscribe? Or will they scroll on by? The answer depends less on the logic of your offer and more on the psychology behind their decision-making. The Power of Framing Imagine a butcher's sign: Steak — 85% lean. Steak — 15% fat. Same product. Different frame. One is … READ MORE »

Reminder Emails: You Remembered Right?

Ever missed an important event or payment just because you forgot? Happens to the best of us. That's why reminder emails are your unsung heroes in email marketing — quietly saving you time, hassle, and unhappy customers. But here's the catch: not all reminders are created equally. A well-crafted reminder email can keep your subscribers smiling and engaged. A clunky, … READ MORE »

Dodgy Pricing Tactics in Email Marketing

A Shortcut to the Spam Folder A recent feature in Which? – that bastion of consumer trust – had a headline that should make any email marketer sit up: "Dodgy pricing tactics exposed". And they weren't pulling punches. In the wake of the Ticketmaster backlash and the growing spotlight on misleading pricing, this is the kind of attention … READ MORE »

Emotion vs Logic: Email Marketing Formula

When it comes to buying decisions, people like to believe they think with their heads. In reality, they decide with their hearts and justify it later with logic.  Ignore emotion in your email marketing campaign, and it will almost certainly fall flat — no matter how bulletproof your data looks. Why Emotion Drives Decisions Picture a casino … READ MORE »

DIY Email Copy: Good Idea or Risky Move?

It might surprise you to hear this from someone who writes email marketing copy for a living, but here goes: You can write your own email campaigns. You probably will. And — with a bit of structure and determination — you might even do a decent job. There. We said it. (Excuse us while our copywriting team collectively winces.) When … READ MORE »

DOs & DON’Ts For Email Newsletters

Want more people to open, read, and love your email marketing newsletter? Start by asking yourself: what’s actually in it for them? There’s no shortage of newsletters out there – some brilliant, some painfully dull. The difference almost always comes down to relevance, clarity, and value. Here’s how to make sure yours stands out for the … READ MORE »

Do Not Alienate Subscribers

You've worked hard to build your email list(s). Blood, sweat, and lead magnets. So why are you treating your subscribers like disposable extras in a low-budget sci-fi movie? Too many brands collect emails like souvenirs – nice to have, rarely dusted off, and barely acknowledged. Or worse: they go full alien invasion mode – blasting subscribers with … READ MORE »

Stop Clickbaiting Your Subscribers: Build Trust

If you think there's something revolutionary about the latest email marketing tactics, think again. Strip away the tech and tools, and it all comes down to one thing: trust. And guess what destroys trust faster than a dodgy-looking link or a misleading Subject Line? Clickbait. You want email marketing campaigns that don't just get clicks, but earn loyalty? Of … READ MORE »

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