Email Data

Has The Behaviour Of Our Subscribers Changed

I can’t have been the only person searching the Internet using ‘how has email marketing changed during the pandemic’, reading a few of those presented, and then wondering how this affects us in general, and of course, me in particular. We are all selfish when it comes to business. We should be. In trying to work … READ MORE »

Make Use Of Your Historic Data

We all want to know if the pandemic and lockdowns have damaged email marketing. After all, we need to be fully aware how it has affected our businesses.    The first thing to concern us is whether we should change our methods. Most reports suggest that subscribers’ behaviour was modified to cope with each crisis, … READ MORE »

Don’t Blindly Follow Best Practices Or Rules

Anyone new to email marketing would, no doubt, search online for best practices in order to ensure they make as few mistakes as possible in their introduction to our craft. However, it is all but impossible to be prescriptive. The number of ‘You must do this’ and ‘You must not do this’ are very few … READ MORE »

Change The Focus Of Your Email Campaigns

I have a friend. I’ve mentioned him before, and he’s easily described. His nickname is not Tigger, mainly because we felt it too cruel as it was too apt. I introduced him to email marketing and, with his normal commitment and bouncing energy, he and his company made a success of it. They’ve taken a … READ MORE »

How To Differentiate Between Subscribers

We must accept one point: everyone is an individual. It’s impossible to decant them into specific compartments. Segmenting your email marketing lists is not simple, but can be accurate and worthwhile. I’ve often referred to the old-time sales staff who would be in face-to-face contact with the customer, and have used their techniques as an … READ MORE »

Don’t Try To Predict Email Marketing Trends

I always do it, despite knowing there is no benefit. I learn nothing, it doesn’t improve my email marketing performance, and it does nothing for my mood, yet every year I go over any predictions I made the previous January. I do manage to drag something from it. 2021 consisted of a series of incidents … READ MORE »

Addressing Customer Concerns About Reviews

With a fair bit of flurry, together with coverage in some media outlets, the Which? Report on ‘how Facebook fuels Amazon’s fake reviews’ was published just a wee bit after it might have been useful for the Christmas rush. There are no surprises for anyone in email marketing. It covers the easiest ways a purchaser … READ MORE »

Working With Influencers In Email Marketing

We recently mentioned influencer marketing. When I read an article suggesting ‘Influencers are going nowhere’ I had to read on. It became clear that the author meant that influencer marketing is likely to become a significant trend for email marketing in 2022. Don’t get left behind. There are significant benefits with using an influencer. Having … READ MORE »

The Next Big Threat To Email Marketing

If you want to scare yourself, run an online search with the criterion, ‘data breach claims’. You will find a long list of companies offering ‘no-win no fee’ with the question, ‘Was your personal data leaked?’ If you remember the PPI frenzy, it might concern you. There are specifics in the search results, such as … READ MORE »

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