Email Data

Online collection of addresses for email marketing

The most obvious method is via the company website. Indeed for B2B, opting in for email marketing should be one of the main aims of the site and only slightly less for a customers based one. Even a simple sales-base site should be seen as a permanent source of addresses for email marketing. Incentives should … READ MORE »

Capture Email Addresses

A worthwhile house email list is the one prerequisite of any email campaign. But worthwhile does not mean big but specific. In compiling your email addresses you should target those you want and go after them, rather than passively waiting for them to contact you. This requires careful planning and dedicated execution. Your plan should … READ MORE »

Safe Harbour: transferring data to the USA

Those in the EEA (European Union, plus Iceland, Liechtenstein and Norway) who wish to transfer personal data to the USA need to take extreme care. Many advisors suggest that, given the risks of contravening the EU legislation, it is opportune not to do so. What is clear is that you should not contemplate doing so … READ MORE »

The 5 Cond. for Fair Process of Information

For the information to be fairly processed one of the following conditions must apply: there has been explicit consent from the individual to the processing (this is the hard opt-in procedure) it is required by law to process the information for employment purposes or some other legal requirement processing is required to protect the vital … READ MORE »

The Eight Principles of Good Practice in email marketing

If you process personal information the eight principles of good practice for email marketing requires the data to be: Fairly and lawfully processed processed for limited purposes adequate, relevant and not excessive accurate and up to date not kept longer than necessary processed in accordance with the individual’s rights secure not transferred to a country outside … READ MORE »

The Data Protection Act

This is an introduction to the law. If ever there was a time to follow the suggestion of checking first with a lawyer, then if you are involved in direct marketing by email, this is it: and probably a specialist lawyer. The law can change by way of stated case at the stroke of a … READ MORE »

A sensible law for email marketing

It is not often that one can accuse lawmakers of coming up with a bit of legislation that seems to attack a perceived problem without causing too much collateral damage but every now and again comes a law that confounds. Mind you, the title is not too reassuring: The Privacy and Electronic Communications Regulations, 2003, … READ MORE »

What’s in a name? Viral Marketing

They could have picked a better one than viral marketing. It’s enough to put anyone off. They are not that easy to describe so the best way to understand them is to examine a rather clever example. Go to www.reliefracer.com, although doing so when the boss is about to come in is not the best … READ MORE »

More Hanks than Python – Email Marketing tips

The holy grail of email marketing is an email list populated with people you can, to a certain extent, define. To this end the vast majority of your effort and planning must go towards three targets: getting people to opt in, retaining those who have opted in, and gaining as much useful data on them … READ MORE »

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