Email Marketing

Email Marketing Blog by Wizemail

The little difference in email marketing

Why do so many subscribers to email marketing lists go high street shopping despite the fact that they get much keener prices, a better selection, and be in comfortable surroundings without crowds if they shop online? You might well believe that price is the main reason why people shop via the internet, but the facts … READ MORE »

Asking questions of subscribers

You will want as much information as you can get from those signing on to your email marketing lists in order give you a chance of targeting the first few emails. Your email marketing software will give you much more detailed, and precise, data later but research suggests that the first 30 days gives the … READ MORE »

Data collection for bulk email marketing

The essence of bulk email is in the first word. The more, as they say, the merrier or, to be more exact, the bigger the profit. However, what the higher number of subscribers gives you is the ability to predict with a considerable degree of accuracy their response to an email. You will have been … READ MORE »

The efficient use of free email templates

Free is a friendly sort of word. It makes you smile. When it is used in the phrase Free Email Templates it should make your smile even broader. Not only are they free, that word again, but they are quick and easy to complete. More of a broad grin in all probability. With the mechanics … READ MORE »

A new friend of email marketing

The Department for Environment and Rural Affairs, DEFRA, has no reputation as a friend of those engaged in bulk email marketing but this appears to be about to change. They have recently published a report which shows how consumers respond to green terminology. If your product has any claim to being environmentally friendly, or even … READ MORE »

Avoid your marketing emails being seen as spam

Like justice, your marketing emails should not only NOT be spam, they should not appear to be spam. If the recipients doubt that your email is legitimate then there is every chance they will tag it as spam giving rise to all sorts of problems. Worse still it might lead to a complaint and so … READ MORE »

The insidious nature of spam

With tight margins and lots of competition it is tempting to consider avenues in email marketing that might provide a quicker return on investment. The elephant in the room is to ignore the need to attract subscribers and enter the murky world of spam. After all others do it so it obviously must be worthwhile. … READ MORE »

Offers are no immunity in email marketing

What could be easier? All you have to do is provide a product of decent enough quality and provide it at the lowest price and you are away. It is a wonder that everyone is not giving it a go. It is not, of course, that simple. The main point is that everyone else is … READ MORE »

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