Email Marketing

Email Marketing Blog by Wizemail

Cross-Selling To Increase Sales

  I am not a massive supporter of jargon terms, especially in email marketing where there are all sorts of methods one can use to increase sale volume and/or value. Anyone new to our craft should not have to refer to a business dictionary in anyhow-to article. Keep it simple. Most revolutionary techniques can be … READ MORE »

What To Say About The Mini Budget

I’ve had an email from my accountant. Not the concerning moment you might think as I subscribe to their newsletter and ‘incident related’ emails. They obviously know about my job in email marketing and mostly keep the information they send relevant to my needs. That’s something we should all learn from. The personalisation means I … READ MORE »

Personalisation For Email Marketing Success

There’s a persistent rumour that price is the most important factor in email marketing. Make your product cheaper and the customers will flood to your door. Don’t believe it. It’s nothing more than a comforter for those who don’t really understand what email marketing is all about. It’s not that easy. You don’t pick a … READ MORE »

The Subtleties Of Image Choice

Beyond the obvious requirements for an image you select for an email marketing campaign, there are certain subtleties which, if you are not aware of them, can cost you subscribers and hence money. It might not be much, but given the number of images, a little will go a long way. As always, there are … READ MORE »

What To Do With Data Protection Complaints

They are the bane of email marketing. Complaints regarding your compliance with data protection regulations require tact, effort and no little time. You have to approach each complaint, even if it is obvious you’ve done nothing wrong, in exactly the same way. How you respond matters as your reputation could well be at stake and … READ MORE »

Is A Brand Refresh Better Than A rebrand

We’ve recently covered a rebrand for your company, although my concern that it is not always optimum for anyone who depends on email marketing probably came through. I hope it did. Our data is what makes us competitive, and a rebrand can cost us the dependability of our testing data. Also, nothing is more likely … READ MORE »

More Rules And When To Ignore Them

We’ve recently covered the unbreakable rules in graphic design you should follow when modifying your free email marketing templates and also mentioned those times when these inviolable rules can be broken with impunity. Here are some more of them, together with some instances when it can be useful to ignore them. With modern software, the … READ MORE »

There Are Rules In Graphic Design

One of the great advantages with an email marketing provider is the range of free email marketing templates, all of them designed and researched by professionals. When starting out, their use will cut design time to the minimum. Later on, once you’ve got your feet under the table, you will almost certainly wish to modify … READ MORE »

Comparative Pricing In Email Marketing

Let’s start by saying what we don’t mean with regards to price comparisons with other companies. We’ve all seen the ‘basket of goods’ indulged in by supermarkets where prices of a selection of moderately essential goods is compared to that of their competitors. However, it’s a risky endeavour requiring a lot of preparation, bravery, lawyers … READ MORE »

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