Email Marketing

Email Marketing Blog by Wizemail

Starting out in lead generation

As lead generation has multiple definitions, let’s start by explaining what it means for this article: gaining email addresses in order to encourage the owners to subscribe to your email marketing lists. The more leads, the more subscribers. There are a number of common ways to gain a leads. A cheap and effective method is … READ MORE »

6 essentials when using video

We’ve mentioned that video is a great medium for lead generation although it can be a little daunting. As covered in a previous article, email marketing skills transfer seamlessly to video so the only thing stopping you is you. These are the few essentials. 1/ The kit It need not be expensive. Some form of … READ MORE »

Transferring email marketing skills to video

If you are seeking leads, and who in email marketing is not, then why aren’t you using video? You must know a great deal about targeting and so you will be able to use video for lead generation. Post a short and attention grabbing YouTube video on a subject that those on your email marketing … READ MORE »

What the GDPR means for email marketing?

We covered the legal meaning of the GDPR’s right to be forgotten in a recent article. It can be summarised as an individual can demand of a company that their personal data be erased. Whilst there are times when this can be refused they are specific and limited. What we need to know is what … READ MORE »

Right to be forgotten

It is probable that the General Data Protection Regulations will become law later this year and the implications for email marketing are quite wide, although by no means difficult to comply with. A few weeks ago we covered how the GDPR effects big data. The popular media have picked up on a different aspect of … READ MORE »

How to protect your email lists from GDPR

The GDPR gives individuals the right, free of charge, to access their personal data by electronic means and to rectify or delete it. They also should be able to verify how their data is processed. There is a limitation imposed that individuals may only do so at reasonable intervals. You may be concerned for the … READ MORE »

The impact of the right to be forgotten

There has been a lot of coverage in the press and TV news lately on what they suggest is the new ‘right to be forgotten’, or more correctly the right to erasure of personal data. We’ll stick with RTBF for this article. Despite most outlets focusing on the implications for social media, not only in … READ MORE »

Email marketing for mobile devices

I reviewed a couple of articles I’d written two or so years ago on the subject of how mobile devices are changing email marketing and I was surprised to find words I hardly use nowadays, such as Blackberry. Obviously, many people still prefer them but they are becoming niche. It shows how quickly technology develops … READ MORE »

Main mobile mistakes with email marketing

The argument is over. Mobile devices have won with regards to email marketing. According to recent research, most websites are visited via mobile devices and it appears that it won’t be long before the majority of purchases are completed via them as well. Remarkably a significant number of marketing emails are not mobile friendly. Here … READ MORE »

A company new to email marketing – 2nd step

You’ve got over the initial problems. Some were expected, others were almost unique, but you are now starting to trade. The number of unique visitors to your website increases steadily, having doubled over the last month. A veritable success story. Or so it seems until you realise that sales are low and your email marketing … READ MORE »

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