Email Marketing

Email Marketing Blog by Wizemail

Segmenting email marketing lists

There are two reasons for segmenting your email marketing lists: for testing, and precise marketing. The difference between the two is significant: in the first case those in each list should be as similar as possible, and for the second there must be a difference. So it is important not to mix up the two. … READ MORE »

Segmenting an email marketing list

What three questions about email marketing would you like answered? Perhaps 'What is the best Subject Line?' Or maybe, 'How can we improve Open Rates?' Then again another popular one is 'What can I do to generate more click through?' There is one answer which applies to all: segment you email marketing list. Or rather, … READ MORE »

Postal surveys

With the benefits of email marketing software allied to all but instant returns, you might think that postal surveys have had their day. All one has to do is consider the disadvantages. 1/ They are, most assuredly slow. It will be at least weeks, maybe even months, before sufficient returns arrive. The results could not … READ MORE »

The obscure advantages of postal surveys

Is there any point to postal surveys? Email marketing fits in perfectly with the modern requirement for instant gratification. Press the button to send and there's not enough time for a cup of tea before the data starts arriving. The particular disadvantage of postal surveys is that the results are historical. The gap between the … READ MORE »

Alternative sources for data

There are numerous ways to obtain data. The main sources for us is the returns from email marketing campaigns and from cookies, but there are many others. For instance, you could talk to your customers, expand that into focus groups, use one of the many types of survey, such as telephone, mail, email and internet, … READ MORE »

Data searches for email marketing campaigns

For data to be effective it must be relevant, accurate and current. The most significant benefit of email marketing is that there is no other method of marketing where the three requirements are satisfied so completely. So it might seem a little odd to suggest you should try other ways of obtaining data. There is … READ MORE »

Let’s talk about data security

Talk Talk shares took a hit when for the second time in less than a year they have had to admit that they have been subject to a successful cyber attack on their data. The company was unable to say what details had been accessed or whether credit cards details were included. It is a … READ MORE »

Email marketing and different ideas

Transferable skills are hardly a new phenomenon but because email marketing is digitally based, with lots of new words for new devices, there is this assumption that your CV needs to be written in C++ if you want a job serving coffee. There are many non technical disciplines that have a lot to teach us. … READ MORE »

Speak to one person

For four quite remarkably difficult years, I taught. The period has left its mark on me, and not only to the degree of respect for those who do it day in and day out for their working lives. It was, without a doubt, a good grounding for email marketing as many skills are transferable. I … READ MORE »

EMAIL MARKETING FREE TRIAL

Call:	+44 (0)20 3086 9696
Email:

Email Marketing

Email Marketing

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS