Email Marketing

Email Marketing Blog by Wizemail

The law on using testimonials in email marketing

In a recent article we described just how effective testimonials can be. All is not sweetness and light as there are legal restrictions as to what you can and cannot do. They are easy enough to comply with, as long as you know what they are. Here is a non-exclusive list: 1/ Make sure they … READ MORE »

6 things to avoid when using testimonials

There’s nothing more exciting than reading an effusive review of your product. The thought goes through you mind that a phrase in it would make a great heading for your next email marketing campaign. Further, someone named comparing it to your benefit with sliced bread is gold. But beware. The use of endorsements is restricted … READ MORE »

The golden touch for email marketing

Statistics are the lifeblood of email marketing and we all know they prove beyond dispute. In some circumstances, the evidence is so overwhelming there is no need for percentages. With customer reviews, you just know that they are the best thing for increasing your profits.  Not convinced, then consider The Martian Kindle book. It was … READ MORE »

What is ‘privacy by design’?

Privacy by design is an approach to projects that promotes privacy and data protection compliance from the start. Unfortunately, these issues are often bolted on as an after-thought or ignored altogether. Although this approach is not a requirement of the Data Protection Act, it will help organisations comply with their obligations under the legislation. The … READ MORE »

Privacy by Design, the new essential

If you retain email marketing lists the General Data Protection Regulations will have a substantial impact on the way you do business. Whilst the two years until implementation is comforting, what must be accepted is that planning needs to start now. One of the key tools in this process is Privacy by Design. I’m unable … READ MORE »

Pricing in email marketing

I subscribe to the email marketing list of one company not because I want to buy products from them but that they show a willingness to try new ideas. I have included a number of them on these pages and here comes another. They mess about with their pricing. None of their strategies are unique … READ MORE »

The 12 vital steps for email marketing

The Information Commissioner’s Office (ICO) has issued a 12-point checklist in order to ensure compliance with the General Data Protection Regulation (GDPR). Whilst the earliest the GDPR will become law is 2018, the ICO points out that you need to consider what changes you will need to make now. The steps are: 1/ Awareness, 2/ … READ MORE »

Email marketing’s compliance with the GDPR

Two months ago we mentioned that you should start preparing for the effects of the General Data Protection Regulation (GDPR) soon. The Information Commissioner’s Office (ICO) has gone one step further and suggested you should begin now. For all of us in email marketing and data retention their 12-step advice document is a must read. … READ MORE »

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